Really like the sentiment of this ad by the Oi creative team and how it promotes Praxis Group’s sponsorship of the Saints in the Community programme. Nice work.
Expertise in action.
February 3rd, 2010 | Posted by Peter Grange
Category: Advertising, Praxis Group
Tags: Praxis Group, Saints in the Community programme
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Floats my boat.
February 3rd, 2010 | Posted by Jenni Cameron
There might not be any billboards in the Channel Islands, but it doesn’t mean you can’t use outdoor media tactics. Probably best to anchor the inflatable billboard near some packed beach, and then shoot off on the boat though!
Category: Not work
Tags: Innovative outdoor advertising
No Comments
2010: 3 ways to work.
January 30th, 2010 | Posted by Peter Grange
Hello 2010 – the year  many companies have re-evaluated their business strategies, models and approaches, and are taking a fresh look at the way they do business. Sometimes change is good; it keeps you on your toes and thinking forward.
This year we’re changing things slightly but at the same time keeping it simple. Three core areas of focus, in fact: increase our investment in the development of our staff, help our clients embrace the ‘new world’ and effectively communicate with audiences through the rapidly evolving and converging channels, and enhance our business development approach…
Category: Not work
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iPad – Barbie becomes early adopter.
January 28th, 2010 | Posted by Ethan McClean
You might find this surprising but Barbie is a bigger tech-geek than all of Oi Digital put together; which is pretty geeky. But even we were surprised when she came in to the studio this morning surfing Vogue.com on her new Apple iPad.
Category: Not work
Tags: Fun
1 Comment
Bullwether report: Sunshine on a cloudy day?
January 23rd, 2010 | Posted by Peter GrangeWe hope so!  IPA/BDO’s latest Bellwether Report agrees too as they state ‘outlook improves’.  And that’s a bit of news we could all use, especially on a grey rainy day in Guernsey.
Well revered as a barometer not only for the marketing fraternity’s fortunes and so those in marketing services like ourselves, but also for the economy in general.  For the first time in a few quarters a little good news is emerging.  As an IPA member agency we’re delighted to summarise directly findings from this important report;
Category: Not work
Tags: Bellwether Report, IPA
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iPhone saves man buried in Haiti rubble.
January 22nd, 2010 | Posted by Stéphane Brun
US filmmaker Dan Woolley was shooting a documentary about  poverty in Haiti when he was buried under rubble during the recent earthquake. He could have died…he SHOULD have died, but he didn’t due to the help of his trusty iPhone and a first aid app called Pocket First Aid & CPR that taught him to treat his wounds and ultimately saved his life. You can read the whole amazing tale here, but it just goes to show that Apple’s incredible bit of shiny kit really is more useful than anything else you could put in your pocket.
Category: news
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The coolest thing since sliced bread.
January 14th, 2010 | Posted by Stéphane Brun
It’s not often I get excited by shiny silver technology…well, not often…ahem….but I’ve just been forced to stop work entirely and rush to the bank to see if I have a spare £160 to fork out on one of these beauties…
Category: Not work
Tags: Design
3 Comments
IdeaPaint: Paint that’s a brilliant idea.
January 13th, 2010 | Posted by Ethan McClean
Paper hates to be written on. It must do, because whenever we’re struck with a noteworthy brainwave or have a voicemail with an 80-digit phone number to remember – all the paper within a fifty metre radius has got together, dug a tunnel and escaped to Switzerland.
That’s why all of the most important information in the world is not stored in high-security databases or neat filofaxes and filing cabinets but is scribbled on tissues, over crumpled receipts and across biro-stained hands. Until now – and the invention of Ideapaint.
Category: Not work
Tags: Fun
2 Comments
