Randall’s Brewery is a family owned and run business that has been a part of Guernsey life for 136 years, creating, brewing and distributing its own local beer and ales. Earlier this year they entered the Tesco Beer Challenge, charged with creating a new beer from scratch. No easy task… (more…)
Offshore International Advertising was recently asked by Randall’s to re-brand and package three of their existing products to fall in line with its award-winning beer Cynful, to create a new suite of beers to sell across the islands and the UK… (more…)
Offshore International has worked for ComProp, in one way or another, for quite a few years, and in that time have seen many different briefs from the company drift across their desks. They’ve always been fun briefs, as ComProp always like to have an edge to their work, which suits us down to the ground. So…we’ve done work for shows, new building projects, re-developments, report & accounts, internal posters, Press advertising…the only thing we haven’t done is get the chance to have one of their buildings named after us. Always the way, isn’t it?…
Offshore International Advertising has won the opportunity to re-brand and promote the Guernsey Dairy’s new range of cheddar cheeses. Taking our cue from the richness and quality of the product, we designed a simple set of colour coded labels for the cheeses themselves and then designed a piece of direct mail to let people know that there was something new and tasty in the chiller cabinets.
The mailer was based on the cheeses being so good that people were going to get carried away when they went to use them. Many ideas were developed, see one of the best inside… (more…)
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