Offshore International Group is a member of the prestigious Institute of Practitioners in Advertising (IPA) – one of the world’s pre-eminent trade bodies for marketing communications agencies.
The IPA represents the top 10% (270) of the UK’s brightest and best agencies, from a broad range of disciplines, who between them handle an estimated 85% of all UK advertising spend. Oi is one of only two IPA agencies in the Channel Islands.
Mobile phones. They are changing the way we work and communicate. With every evolution and advancement so new disruptions and opportunities are presented. Soon they could be the key to consumers interacting with traditional print advertising, and improve ways to measure response rates…
Collins Stewart Wealth Management have recently launched their new web-based investment, marketing and communications hub called Iris, which brings together all the investment and research across the company into a single view surrounded by a series of logical links to all other aspects of the investment process.
As a centralised, real time marketing and communications store, Iris allows staff to access information securely from any pc, anywhere in the world, at any time. It will also feature latest marketing and communication materials, presentations and a tool by which bespoke presentations can be created, stored, sent and viewed securely online…
The Times Online has covered Guernsey Post’s unusual twist on stamp collecting with its latest new issue, a set commemorating the 150th anniversary of the birth of Sir Arthur Conan Doyle, the creator of Sherlock Holmes. See more here
Artist Cheeming Boey creates these amazingly intricate pieces using just a Sharpie pen and standard polystyrene cups, and they sell for hundreds of dollars!… (more…)
Award-winning jewellery designer Catherine Best has launched her winter magazine designed and produced by Offshore International Advertising…
What with all the Flu going around these days, it seems fitting to showcase some virus based advertising.
Over the years, Greenpeace have done some truly brilliant stuff. I was thinking about them the other day and so I went on a bit of a hunt and chanced upon the following from Shanghai J&J Advertising Co. Ltd. The lines don’t translate well [they're above each image inside] but the message still comes across to us English speaking types.
Wonderful idea this, really gorgeous visuals with a nice sucker-punch to them. True, the concept is a bit of a stretch and I’ve read some reviews of these online from designer types that have taken the whole thing far too seriously and moaned about how mother nature doesn’t in fact create viruses to get revenge on human beings…but then, there is no such thing as Mother Nature…so I’m not really sure what they’re all getting so worked up about? Some people should just enjoy themselves more.
Due to the size of the images, I’ve added a detail to each so you can see what I mean…
The Sherlock Holmes product marketing campaign is well under way with over 1,000 units sold in the first few weeks and demand continuing at a great pace…
IKEA, known for its meatballs and daim cake. Well, from what I understand anyway!
In October, Swedish creative agency Forsman & Bodenfors, known for their very creative work, had come up with an idea for IKEA’s Malmo store in Sweden. An idea that is so simple, but yet so powerful.
Basically the flat pack furniture powerhouse that is IKEA was opening a new store in Malmo, Sweden. But they didn’t have a lot of money to tell people about it.
So, they used a social networking tool that you and I use on a regular basis, photo tagging on Facebook. Basically they setup a Facebook profile for the store manager, Gordon Gustavsson, and he uploaded a few photos of IKEA showrooms, and it was who ever tagged them self first on an item wins the item. It immediately kicked off and thousands and thousands of people we’re busy scouring the photos, tagging themselves, posting photos and links on their friends’ walls etc.
View the video below to see how it was done.
What a brilliant way to attract customers into the store on a tight budget.
Social works!
Oi Direct has designed and produced the latest report and accounts for Tritax Polska No.1 Fund Limited, a large Polish property fund that invests in, and develops, undervalued office, industrial and retail buildings in Warsaw and key regional cities…
I’m not sure when this was first put out or even where this image comes from as it was sent to me via email…however, it’s a brilliant use of a simple idea to promote the fact that 1.5 million children die every year from drinking polluted water. (again…those facts may be waaay out of date as I have no idea when this ran)
A simple headline and clever visual ensures this advert works for Collins Stewart Wealth Management in promoting their support of Jersey Rugby.
Award-winning jewellery designer Catherine Best has launched a new online shopping website designed and built by Offshore International Digital…
Guernsey Post has launched a new website designed and built by Offshore International Digital.
The new look www.guernseypost.com has a simpler design so users can easily find information on postal, business, retail, money or philatelic services and incorporates an advanced content management system for easy maintenance, postage calculator, postcode finders, mail tracker, to name a few features.
Offshore International Advertising has created a special 150th anniversary identity for Sir Arthur Conan Doyle, the creator of Sherlock Holmes, as part of an international marketing campaign.
The clean and sophisticated identity is being used within a campaign to market the special Sherlock Holmes themed stamp Mystery Pack from Guernsey Post sold around the world.
The marketing campaign includes direct mail, direct response print advertising, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, social media marketing via Facebook, Twitter and blog seeding.
Liberty QROPS is an offshore pension arrangement launched recently from Cogent Limited, a new client of ours. The product enables residents and individuals who are about to leave the UK, or UK expatriates, to transfer their accrued pension benefits from their UK pension schemes and make future tax savings…
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