2009 « Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency
Offshore International Group

ARe you with me so far?

November 17th, 2009   |   Posted by

ar

OK, so following my last two posts the question has been asked, or at least the point made, that it’s interesting but what is AR?
I thought this would have been clear? Perhaps clicking on a few of the links would elaborate, but for those who are a little click shy and just like reading my blog, yes all three of you, here is an attempt to put AR in a nutshell. It’s probably a big nut.

So what is AR?

AR stands for augmented reality. AR is the term used to describe the combination of the real and the virtual worlds. It is essentially information superimposed or augmented in some way with a real world environment, often using camera technology, but sometimes that real world might be a map or other application. It is about combining information to useful effect, some applications being developed are clearly more useful than others, some are purely playful. But does playtime not qualify as useful? I think it does. (more…)

New TV adverts’ full of Christmas wishes.

November 17th, 2009   |   Posted by

cbtv21

Following a successful Christmas TV campaign last year award-winning jeweller Catherine Best has launched a series of new television adverts to promote her jewellery this Christmas.

The adverts created and produced by Offshore International feature animated ribbons flowing through the screen and forming love hearts around the bespoke items of jewellery. The two 20 second adverts on ITV Channel Television showcase items from the popular ‘Love Letters’ and ‘Moon sign’ ranges as well as diamond rings and items from Catherine’s stunning new 2010 collection…

(more…)

Direct mail from another century.

November 13th, 2009   |   Posted by

meespierson-envelope-2

‘Open me!’…  is one crucial part of the message that a great piece of direct mail should say.  For our client ‘Quality, professionalism and experience’ is another element of the message.  For this individual service, ‘Just for you’ was the final part.

When we were approached by our client, MeesPierson, to design a direct mail piece for a brand new, highly-exclusive banking service, ideas came sailing in.  The high-net worth individuals invited to join the Channel Island Select Service, would first hear of this service through a clever piece of direct mail.  A bespoke envelope, flyer and invitation to join the service were the separate compartments…

(more…)

Aladdin’s Cave has Xmas all wrapped up.

November 12th, 2009   |   Posted by

acavetv11

Leading retailer Aladdin’s Cave has launched its first TV advertising campaign in over five years created and produced in-house by Offshore International…

(more…)

We have ARrived.

November 10th, 2009   |   Posted by

the-future

In my last post, ARound the corner, introducing AR, or augmented reality, I was hoping to see AR break into the mainstream, becoming a ubiquitous media rather than an also ran.

What didn’t occur to me at the time was in times gone by, and I mean recent times, not even as far back at the vhs vs beta wars, that the emergence of new technologies and ideas was largely dependent upon the companies developing them being successful, perhaps the marketing of the idea or product, perhaps the timing, perhaps something else? These companies were the elite few who had the budgets and teams to develop such ideas and take the financial risk that comes with such an investment of time and effort. (more…)

WHY. Why not?

November 10th, 2009   |   Posted by

why

WHY is everything we all dream of. Luxury villas. Yachts. Freedom to pick up and go wherever and whenever you want. Well WHY has it all. And more… (more…)

A life in miniature.

November 10th, 2009   |   Posted by

minature1

Using everyday, discarded, overlooked found items as the setting, Jason Barnhart creates this miniature series… (more…)

Big man joins growing digital agency.

November 4th, 2009   |   Posted by

 

football

Offshore International Digital has hired a new web developer to meet an increasing demand  for everything digital… (more…)

Burger meets Wisconsin cheese.

November 4th, 2009   |   Posted by

cheese-and-burger

What could be better than a variety of cheese burgers being showcased on the web in a neat little flip book you would find in an American roadside diner? Originality at its best, bringing the famous Wisconsin Cheeses and the burger into thirty, yes thirty, unique cheese burger recipes with a range of fillings from pepperoncini to ketchup.

This beautifully designed flash site with its old school wood texture and dials you would find on an ancient ‘wireless’ from the 1950’s really fits the bill for a novelty microsite designed to promote Wisconsin cheese. Each burger has a spoken description from an American man with a husky voice, Van Diesel eat your heart out. With multiple ways to navigate through the burgers and nice subtle sounds make the user experience even more appealing.

(more…)

ARound the corner.

November 4th, 2009   |   Posted by

ARound the corner

One of the things I love about working in digital media is that things never ever stand still, there is always a new media, a new format, better compression, a new idea. That’s not to say that all new ideas or media are good, many arrive, get 5 minutes of exposure and fade just as quickly.

(more…)

Welcome: To Ostrich Territory.

October 29th, 2009   |   Posted by

intro480px

It’s often said that the simplest ideas are the best; that there’s little point in trying hard to find something in a product that just doesn’t exist solely so that one can feel better about themselves and their ‘Oh-so-clever’ idea for whatever it happens to be. Doesn’t help the client, doesn’t help the public…and in truth, doesn’t even help the designer as he or she is merely fooling themselves that they’ve done a good job…

(more…)

Right on target…my dear Watson.

October 26th, 2009   |   Posted by

sh_dm1

We’re particularly proud of our recent Sherlock Holmes integrated marketing campaign to launch a Stamp Mystery Pack from Guernsey Post. The elements involved direct mail, direct response print ads, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, and social media marketing via Facebook and blog seeding.

The brief was to speak directly to the stamp consumer and persuade them to buy the highly innovative Sherlock stamp story pack, so direct mail was an instinctive first approach to initially target their existing customers.

This isn’t junk mailing though. When done well, direct mailings are cost-effective and achieve good response rates, which means sales. Thousands of highly targeted mailings went out internationally. So the mailer design had to be just right.

Targeting customers in bulk is a fine art. You have to…. (more…)

Bored at home? Create your own zoo.

October 23rd, 2009   |   Posted by

att7562303

There are a million emails circling offices, especially on a Friday. Mostly rubbish where you are threatened with bad luck if you don’t ‘forward it on to 3 friends’.

But very occasionally you get the perfect Friday email, and here it is. This is one I took pleasure in forwarding on, clever, creative and funny… (more…)

Behind our creativity… there’s even more power.

October 23rd, 2009   |   Posted by

Offshore International Group has become a member of the prestigious Institute of Practitioners in Advertising (IPA) – one of the world’s pre-eminent trade bodies for marketing communications agencies.

The IPA represents the top 10% (270) of the UK’s brightest and best agencies, from a broad range of disciplines, who between them handle an estimated 85% of all UK advertising spend. Oi is one of only two IPA agencies in the Channel Islands…

(more…)

GTA University Centre arrives online.

October 21st, 2009   |   Posted by

gta-website1

For the past couple of months the GTA University Centre has been benefitting from a new website and management information system since Offshore International Digital released it to the world.

(more…)

It wasn’t me: It was Tom.

October 16th, 2009   |   Posted by

Sometimes, one has to simply sit back and admit defeat…y’know? You’d like to think you’re the best thing to happen to whatever industry you’re in, but inevitably you are faced with the realisation that, well…you’re not. That’s the cool [and also the horrific] thing about working in a studio with talented people. Yes, you get to work as a team and learn from / influence each other, but you also have to put up with hard, cold facts:

‘That piece of work is great and I couldn’t have come up with it”…

(more…)


Contact Us Careers Terms & Conditions |    ©2011 Offshore International.

Oi - we work