
New digital billboards are being tested with cameras in the advert hoardings to identify the age and sex of passers-by enabling advertisers to display relevant products to specific target audiences…

New digital billboards are being tested with cameras in the advert hoardings to identify the age and sex of passers-by enabling advertisers to display relevant products to specific target audiences…

The creative team at Oi have produced a new SlideRocket presentation for Sansuki – the world’s smallest mobile phone.
While the product may be an illusion the deck showcases some of SlideRocket’s very real features and our extreme SlideRocket presentation building skills, having worked with the software to produce bespoke client presentations for the past year.
View the Sansuki SlideRocket presentation online, or for more about SlideRocket read on…

The latest results in the coveted ‘Superbrands’ survey have just been announced this morning. No massive surprises here at the top with Microsoft and Google again fighting for top spots. Handset manufacturer Blackberry is an interesting new entry in the top 10, going from 42nd place in 2009 up to third reflecting the constant quest for the latest technology, while Sony and Virgin Atlantic have been voted into third and fourth place respectively. Nokia, Bupa, BP and Michelin have all fallen from the top 10. Whilst British Airways appears at 4 despite the latest cabin crew strike threats plaguing it…

The Offshore International digital team have won a pitch to develop a bespoke web programme that will enable Guernsey Post bulk mailers to connect online and generate electronic dockets…

What a beautiful idea this is. The Design Auction was set up by some tutors and students of Lincoln School of Art & Design back in 2007 as a way to make some cash for their third year graphic design end of year degree show. A few phone-calls and emails later and the great & good of the design world were offering them rare and beautiful bits and pieces of loveliness and gorgousnessness. It’s a simply brilliant idea, a great website and a showcase of some truly ground-breaking bits of design. So grab yer’ mouse, a cup of tea and a pack of Digestives and enjoy…

“Why do we care so much about the Creative Brief, surely it’s the creative work that makes the difference to our clients brands, business and reputations?”
The person who said this didn’t have a long or illustrious career in our industry. So why are we investing so much time in making our Creative Briefs the best they can be, and bringing over a top London agency trainer in the next few weeks to give a two-day workshop for staff and clients on producing and presenting effective briefs?
Better briefs and better briefing create better work which is right first time which makes our clients happier which improves our margins which makes us all ecstatic.
The Brief is a key document for everyone involved in the process of developing creative work. Account handlers, creative teams, producers and project managers, planners, media partners and most importantly our clients. It’s three main purposes are… (more…)

Offshore International has designed and built a new website for IAG – the specialist fund administrators for Private Equity, Real Estate, Alternative Assets and Listed Corporate Structures with assets under administration of over US$15 billion.
www.iag.co.gg reflects IAG’s aim of providing a skilled team, dedicated to delivering bespoke services that suit the client and investors rather than the procedures of the administrator. Since its formation in 2000, IAG has provided fund administration to a select international client base. IAG is a wholly independent fund administration provider following a successful management buyout from Ashmore Group Plc in 2005.
The Guernsey Financial Services Commission has appointed Offshore International to design a new state-of-the-art website including visual identity following a pitch process.
The project includes creating a new visual identity with design and image guidelines, messages, and application across all internal/external print as well as electronic media. A major part involves the design of a new website for the Guernsey Financial Services Commission working closely with leading Microsoft Sharepoint website developers, Core GB.
Oi has also recently won a separate three-way pitch to produce the prestigious annual report and accounts for the Guernsey Financial Services Commission.

Another nice bit of work from the creative team who once again came out fighting when faced with a tough brief. A simple message delivered in a creative, engaging and persuasive way. Job done.

The cup of tea that won’t hit the spot, well maybe half of it!
A saucer with eyes and a cup shaped smile. Cute to look at, but I’d be putting my cup shaped smile upside down.
Ok I’ll take 2, you can keep the extra saucer.

No one can fail to have heard about the massive global recall of Toyota cars over the past few weeks with millions of ‘defective’ vehicles called back especially over Europe, North America and China…

If there’s one thing I hate more than anything else (well, that’s not strictly true as I hate most things, but y’get what I mean) it’s animals in clothing. For me, there’s just no need to dress your pet up like a fool; cats in hats, dogs in coats, canary’s in toupees and fake beak hair…madness. If the good Lord had intended Spot to wear a Hugo Boss suit he’d have made Hugo Boss a dog and canines would rule the world in an horrific re-visiting of Planet of the Apes, where over-sized poodles lead mangy human beings around parks on the end of twine and wait patiently while the whimpering homo-sapiens defecate in all the wrong places…

Pier 17 restaurant serves delicious food with sparkling views of the harbour mouth and 13th century Castle Cornet. It’s ideally placed to pick the best of the daily catch from Guernsey’s native shores. Seamus Duggan’s contemporary cuisine has the freshest seafood and flavoursome European dishes. Serving good local food in this relaxed and warm atmosphere is a true passion and labour of love of the Pier 17 team. Their new website www.pier17restaurant.com – designed and built by Oi nicely reflects all of the above. Check it out, then book a table.

This is a special invite we produced for Collins Stewart Wealth Management for the Chartered Institute of Securities and Investment annual dinner in Jersey with star guest Ronnie Corbett OBE, whose presence will ensure it’s going to be a big night, with a little entertainment. Cute.