New KPMG research has revealed that UK consumers are less willing to pay for digital content than others around the world. However, Brits are more willing to accept targeted advertising on computers and mobile devices. Some of the research findings make particularly interesting reading given the current move, by some newspapers, towards paywalls, and making readers pay to view online content…..
Well, working on this cool new website from Guernsey Post’s Philatelic Bureau was lots of fun for those involved at Oi. The e-commerce website is part of a campaign to promote its new Penny the Postie children’s book – a great present for young children…
A frame from the Kodak Playsport in action
As a contributing writer for WideWorld Magazine, I was recently asked to go out and play in my kayak with a Kodak Playsport HD 1080p video camera. Naturally, I said yes.
Rather than a routine written review, I resolved to stretch my wannabe director’s legs and created WorldWide’s first cinematic gadget showcase (any excuse for more time out on the yak).
See the Playsport in all it’s waterproof glory, complete with 60fps@720p slow motion results here.
Soundtrack courtesy of Kokino.
Casa Son Vida is a luxury villa located in the exclusive community Son Vida, Palma de Mallorca, Spain. This is the first of six planned villas on the island. The result of a collaboration between Cosmopolitan, a new, luxury reals estate company, tec Architecture and Marcel Wanders Studio, responsible for the amazing, unique interiors… (more…)
An intelligent, talking fridge is on the cards for industrial designer Ashley Legg.
She hopes to revolutionize the eating habits of those who always find an excuse not to cook a decent, healthy meal and instead opt for the easier, less thought involved option of ready meals. I have to admit I often fall into this category. It’s not that I’m generally lazy, it’s more that i have never learnt to cook or even really tried. Ok maybe I am a bit lazy in that respect. I think I need this fridge… (more…)
Another nice bit of work here, this time a bit more brash than DEVIL, but equally as cool (especially if you’re into movie posters like me). This beautiful domestic one sheet for Alex Aja’s Piranha 3D pays direct homage to Joe Dante’s original ‘78 film and Steven Spielberg’s Jaws. If you feel inclined to watch people in bathing costumes get eaten by fish, you can check out the trailer at the movie title link above.
Beautifully simplistic yet killer execution for the first official movie poster of the new film DEVIL, produced by M. Night. Shyamalan.
This is the guy that won the Audi Tony Stark Innovation contest to promote the R8 and won $15,000 to further develop his idea. His incredible invention consists of a small computer, a pico projector and a camera, all packed into an angle-poise-style light that projects the internet onto the desk, wall or anything you point it at. The camera watches this image and can detect if you touch anything: you can type on a projected keyboard, for example. I’m still speechless by the sheer awesomeness of this. I’m gonna’ have to go lie down.
This brilliant campaign for Listerine Antiseptic Mouthwash from ESPM Brazil, is a beautifully simple premise and execution that makes me smile and wish I hadn’t had that cornish pasty for breakfast.
Read on for the ads in full.
Seeing as I’m getting wed in a few weeks, this little bit of cool caught my eye today and so I humbly share it with all of you.
A software engineer at Microsoft is getting married to a woman that doesn’t necessarily share his enthusiasm for gaming. But her love is such that she decided to celebrate her beau’s geekery by having a special wedding ring custom made for him with the inscription, “For a lifetime of memories.”
Lifetime of memories?? That’ll be the USB drive built into the ring then.
Ahhhhhh.
The Oi digital team recently produced a really nice HTML emailer for the Private Rooms at Buckingham Gate, next to the 5-star 51 Buckingham Gate Hotel in London…
…and it also now moves with you, whevever you may be.
When Apple does something, the company usually tries its damnedest to do it better than everyone else. Now, one could argue whether they actually manage this or not until the cows come home and trample all over the beautiful shiny Apple bits of kit, smashing them to smithereens (or any kind of ‘een’ for that matter) and causing untold havoc in your study as they get impatient waiting for the newest incarnation of Windows to load properly. But no once can deny that Apple take great care over their consumer offerings and do their best to outdo not only the competition but also themselves. From personal computing to digital music, they excel and see opportunity where others don’t.
And now advertising has been given an Apple make-over. Read all about it HERE.
A different way of approaching the marketing mix – it’s a map with a twist. This has been developed using the London underground map layout and each tube line represents a different marketing route, with each stop highlighting an element of the mix specific to that strand…
Nice place for a pit stop I’d say.  Although suggest you don’t hang around too long or they’ll hike the tax on fuel again! Red Bull nailed a high-impact PR stunt ahead of the British Grand Prix next week at Silverstone…
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