Encouraging girls to play a predominantly male sport was never going to be easy. The brief: To create a non offensive Try Rugby poster for local schools that will recruit girls into the sport.
Reverting back to the basics of typography and symbolism this soon to be graffitied poster was the result.
Following the success of Specsavers Postman Pat campaign comes the biggest ever free offer TV advert from the biggest optical retailer in the UK.
‘The Mr. Men’s ageless appeal suits the campaigns’ broad target audience…’ explains , Specsavers’ marketing director, Richard Holmes.
Sure to be an instant success, the re-make of the the much loved children’s series from 1975 turns Mr Happy of Happy Land into Mr. Miserable having failed to get his freebies from Specsavers.
See Mr. Happy take his frustrations out on Mr. Tickle and Mr. Bump here or visit the Mr. Men branded Specsavers Website.
Yet another insightful campaign from Specsavers creative team, keeping Specsavers at the cutting edge of the competition.
Mr. Happy should’ve gone to Specsavers. As if that wasn’t amazing enough, check out the MSN take over here…
Gillette has just launched a fun and engaging Twitter campaign based on unravelling the benefits of a beard. The campaign throws identical twins Dean and George Georgiades into a hairy popularity contest. The twins will only be individualized by a clean shave versus a beard and will set about to get the most Twitter followers. Sibling rivalry gone digital! (more…)
Fed up of running out of razor blades just when you’re getting ready to go out? Fear not www.razorblades2u.com has arrived! Not only has the site got some of the cheapest products around, you can also use the auto-order functionality to ensure that you always have a sharp blade when you need one…
Almost 50% of consumers follow brands on Facebook; is yours one of them?
Current trends show social media marketing is gaining precedence with some brand’s Facebook sites seeing more traction than their websites. Coca Cola boasts over 10 million Facebook fans while its website’s unique visitor stats have fallen more than 40% to 242,000.
New research out of the digital consultancy, Beyond, conducted in the US and UK, shows that 46% of consumers follow at least one brand on a social network with almost a quarter (23%) stating they would rather receive information from brand’s via Facebook, than from a brand’s own website (21%)
So why are people following brands anyway? (more…)
smart car. Really smart idea.
BBDO Toronto came up with this truly awesome bit of ambient advertising to promote the smart car’s ability to park anywhere in a busy city environment. Click the photo to see the poster used to promote the ambient installation.
Looking for a new dress? Well this may not be what you had in mind but it’s certainly unique… (more…)
I might be being hard on myself, but judging by the picture above it’s unlikely. Still, this is what they call an ‘unstable exit’ and is all part of the AFF training – I just took a little longer than ideal to regain stability. You can watch all the action here.
Thankfully I passed, and fortunately we don’t get grades at freefall university, so a pass is a pass! It’s another tick off the annual ‘year older, what have you done?’ personal log. It’s been a long time coming so I finally took a week off and headed to Madrid for a few days jumping. The plan was to become fully qualified, but with only 4 days and the last shut down with high winds, I’m still shy 4 or 5 jumps and a packing course but 14 jumps with 7 of them solo remains satisfying for now.
Not to worry, one of the pros is keen to have some skydiving tee designs done in exchange for free jumps and training. Then I’ll be free to continue my globe trotting adventures complete with aerial views at terminal velocity. Big thanks to all the expert instructors and packing crew that saved my life dozens of times at the drop zone.
Once you hop and pop, you can’t stop!
We all knew it would come eventually and perhaps not a bad thing. The Advertising Standards Authority have announced they are to police brands’ own websites and their other non paid-for online messages on spaces such as Twitter and Facebook, from 1 March next year. So giving marketers 6 months to tighten up on claims being made.
With the new Oi office in mind I have been looking for inspirational office decor… (more…)
Another great HTML emailer from our creative and digital team. Using the existing Private Rooms emailer template, we needed to tailor the design to invite guests to an exclusive evening Bollywood Spectacular ….
Leading investment manager and stockbroker Collins Stewart Wealth Management has launched its new website – www.collinsstewartwealth.com - designed and built by Oi… (more…)
It has been reported that Kraft have begun a search for packaging that will minimise the melting of chocolate during hot weather….
This unique pop-up brochure for 51 Buckingham Gate was Steph Brun’s latest work, and left for me to oversee it’s binding into life… and consequently take all the glory.
Steph’s challenge was to create a strong marketing piece, that would leave enough of an impression to capture it’s audience without the need to give it to anyone. Used for an international business-to-business speed dating event, the rules were simple, no leave behinds and just a few minutes with each client…
Do you know which UK brand this furry friend represents…the answer could be simples!?
If you’re confident you know the above brand you could win a bottle of Laurent Perrier rose champagne by clicking here.
Attention. Final and most emotionals part of Orlov Family History Trilogy is now showing! For Meerkat madness clicks here.
Following on from some serious Flash programming on the home page of the Cherry Godfrey website, the Oi digital team has also introduced customised animated clocks on the travel insurance section of www.cherrygodfrey.com… (more…)
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