2011 « Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency
Offshore International Group

Keep on cuppin’.

August 24th, 2011   |   Posted by

At Oi we have just discovered the next way to save the environment one coffee at a time. And being a creative agency we love our coffee!

Introducing the Keep Cup. The worlds first barista standard reusable coffee cup. Wow you say! Wait there’s more…

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Papercraft.

August 24th, 2011   |   Posted by

Who knew you could do so much with paper?

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Let there be light.

August 23rd, 2011   |   Posted by

I love lamps. They’re great aren’t they? You need light…hey presto! there it is at the press of a button or flick of switch. Marvellous I’m sure you’ll all agree. You know what else I love? Ducks. Love em’, the little feathery bundles of joy. Especially when they’re served with pancakes, hoisin sauce and those strips of cucumber and spring onion. Delicious. I’ve often sat alone in the dark wishing I had my two loves smashed together into some horrendous Frankenstein’s monster; a terrifying conglomeration of feathers and shadow-casting light.

Well…thank God for artist Sebastian E then. Thanks Sebastian, my world is now complete.

Check out more marvels from Sebastian after the break…

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Find all your problems…

August 23rd, 2011   |   Posted by

A beautifully shot and (in a couple of the executions) beautifully post-produced campaign for Mammadaba Latvia State Forests by MOOZ. Simple and direct but the lush photography and the 3D / Photoshop work really sell the idea. Some are better than others (the RUSH one is my favourite) but even so, the headline is a winner…top stuff. See all after the break…

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100% pure innovation.

July 26th, 2011   |   Posted by

100% Pure New Zealand

Stumbling on a unique site from the homeland recently had me quizzing our digital guys on its development, or more accurately, asking how on earth does that work? View the New Zealand Tourism site click on travel and scroll down to reveal the cunning bit of coding that had us all grinning with geeky delight.

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Big hands make light work.

July 25th, 2011   |   Posted by

In such a fast moving industry it’s sometimes nice to pause and take a glance back at some of the great campaigns of yore.

Target  Store’s “Big Hands” campaign hit Australia in 2007 at an annual Big Toy Sale…

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Digital trends…are you watching yours?

July 21st, 2011   |   Posted by

We all know that digital is a key part of any marketing strategy, but what are the trends in the industry?…

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New face. Fresh ideas.

July 16th, 2011   |   Posted by

We’d like to welcome James Carter to the Oi Jersey team as a Senior Creative.

James finished a design degree at University for Creative Arts (UCA) in 2006 then returned to his home island of Jersey to work for Side-On. During his time there he was responsible for some award-winning creative campaigns. He’s had a stint working on personal projects and is now looking forward to working on the many exciting projects for clients the Oi Jersey team are picking up, plus hopefully helping win us a few more marketing awards.

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We whip up a new direct mail campaign.

July 15th, 2011   |   Posted by

We recently produced a tasty new direct mail campaign for leading independent retailer Aladdin’s Cave targeting visitors to the island.

The brief was to convey how visitors can find pretty much every sort of holiday essential item they need at Aladdin’s Cave. Therefore our simple creative idea replaces hundreds of thousands with various holiday essentials popping out of a very testy looking ice cream. A tempting proposition, which has worked a treat…

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Oh, this old thing?…

July 14th, 2011   |   Posted by

The brief:

Design a high spec brochure showcasing 51 Buckingham Gate, Taj Suites and Residences’ rich history, deep royal affiliation and A-list clientele. If the client where anyone other than Taj Hotels and Palaces that would be a tough brief to crack….

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The marketing map v.2.

July 14th, 2011   |   Posted by

Look familiar? I posted this around a year ago, and due to the changes in the industry, this useful map has had to be updated. Read on to find out what the changes are…

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Expertise, all around you.

July 8th, 2011   |   Posted by

As part of ongoing work for the 360° Service from Collins Stewart Wealth Management we have produced a series of high quality information packs targeting musicians, talent managers and professional advisers…

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Looking at the world 360°.

July 8th, 2011   |   Posted by

A team at Oi have been busy over the last few months working on a large branding project for Collins Stewart Wealth Management to integrate the Anderson Charnley investment business they acquired.

After extensive research it was decided to re-brand the Anderson Charnley business to the 360° Service from Collins Stewart Wealth Management. The the 360° proposition encapsulates the fact that the Service provides clients an all-encompassing approach to managing their wealth, backed by a long-term strategy tailored to personal lifestyle goals. Provided by experienced planning and investment professionals the 360° Service aims to give more clarity and control over personal finances and puts clients, with a total net worth in excess of £1million, in the driving seat of their financial future and lifestyle.

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A finely tuned brochure.

July 5th, 2011   |   Posted by

It’s always nice to get a slightly different design job, so when IT consultancy Swordfish Group came to us with a brief to brand a new, innovative product we were more than happy to help out…

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HTML emails take you back in time.

June 29th, 2011   |   Posted by

HTML email joke

If you are a web developer with any experience in making HTML emails you may laugh briefly at the picture above, as I did before remembering how you were banging your head against a wall trying to get your design to render correctly in all of the many mail clients.

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Sex sells, you monkey.

June 29th, 2011   |   Posted by

We all have to eat; you, me, fish, butterflies, birds etc. Well, monkeys have to eat too but therein lies the problem: just ‘what’ should they eat? As their lords and masters, we must defiantly force nature to take a back-seat and demand that these primates do as they’re told, eat what they’re told…and possibly even ‘wear’ what they’re told. But let’s not go down that road.

It’s unsurprising – in this world ruled by advertising campaigns for everything from scented nappies to sex toys that double as DIY tools for any tricky situation – that the human race is now hell bent on finding new and improved ways of getting other animals to buy into brands.

Click here to find out what a team of scientists and advertising executives have been doing at this year’s Cannes Lions Festival.

Source: FoxNews


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