Oi has won the digital marketing account for international airline Thai Airways UK & Ireland following a three-way pitch against London agencies.
The opportunity to pitch for the account came after Peter Grange, Oi Managing Director, travelled to Thailand with Thai Airways at Christmas. The major chaos at Heathrow Airport, due to severe snowstorms, meant that Thai Airways had to call all of their staff, including their sales and marketing team from the London office, to Heathrow…
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Stumbling on a unique site from the homeland recently had me quizzing our digital guys on its development, or more accurately, asking how on earth does that work? View the New Zealand Tourism site click on travel and scroll down to reveal the cunning bit of coding that had us all grinning with geeky delight.
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In such a fast moving industry it’s sometimes nice to pause and take a glance back at some of the great campaigns of yore.
Target Store’s “Big Hands” campaign hit Australia in 2007 at an annual Big Toy Sale…
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We recently produced a tasty new direct mail campaign for leading independent retailer Aladdin’s Cave targeting visitors to the island.
The brief was to convey how visitors can find pretty much every sort of holiday essential item they need at Aladdin’s Cave. Therefore our simple creative idea replaces hundreds of thousands with various holiday essentials popping out of a very testy looking ice cream. A tempting proposition, which has worked a treat…
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It’s always nice to get a slightly different design job, so when IT consultancy Swordfish Group came to us with a brief to brand a new, innovative product we were more than happy to help out…
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Oi has grown by 25% in recent months with five hires across its digital media and client services teams in Jersey and Guernsey.
Experienced web and e-commerce developer Steven Andrews has been appointed Head of Digital. The agency continues to expand in this area to meet client needs and stay at the forefront of all aspects of website design and build, app development, online, social media and mobile marketing…
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Oi has opened an office in Jersey to service existing pan-island clients and seek further expansion.
Heather Townsend, a qualified marketer, has been promoted to Director of Oi Jersey, which is based in 4 Wharf Street, St Helier. She will initially be supported by an Account Executive and is looking for experienced creatives, designers and web developers in order to expand the agency.
Heather previously ran Oi’s Client Services department in Guernsey before moving to live in Jersey earlier this year. Prior to that she worked for a leading full-service marketing and advertising agency in London for five years.
‘As the biggest brand communications agency in Guernsey, and with a portfolio of pan-island clients including Collins Stewart Wealth Management, Investec, Cherry Godfrey, Garenne Group and Waitrose, the Jersey office was a logical next step in the evolution of Oi,’ said Heather…
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Trolling now more commonly reflects those than infect the online world with inflammatory and extraneous messages designed to irritate, upset and get a rise out of the average user. But its history derived from a little tongue and cheek. Veteran users would post previously discussed questions designed to weed out the unwitting newbie from the established user. This then expanded to playing that of a seriously deluded user often using humor to provoke response to their online folly…
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A former Board and Training Director of global advertising agency Saatchi & Saatchi will be visiting Guernsey in May to train staff at Oi.
Paul Burns spent 24 very successful years at Saatchi & Saatchi, taking on the role of Training Director in 2004 then the first Director of Knowledge Practices in 2005. In 2009 he set up The Burns Unit tlc, a specialist training and development consultancy for advertising agencies, communication organisations and marketing departments…
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The search engine giant Google have continued their annual April Fools’ barrage of worldwide pranks with the 2011 Gmail Motion Beta. The spoof video hilariously suggests the use of spatial tracking technology to use your email without a mouse or keyboard. Actions similar to ‘fly away Peter, fly away Paul’ are commands for ‘reply’ and ‘reply all’ respectively and of course to send a message simply lick a stamp and place it down. See the video in its entirety here.
Among Googles repertoire of pranks this year is Chromercise, increasing hand strength and dexterity while browsing the web faster (the video is hilarious), Google Teleport in China allowing users to time travel anywhere in the world and a dragon in Germany’s biggest forest on Google Maps.
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As part of a major redesign project across all of Collins Stewart Wealth Management’s marketing literature, the Oi creative team came up with this really nice concept to communicate the investment solutions for pensions offered by the leading Channel Islands investment manager and stockbroker.
Continuing the new theme where the blue orchid represents Collins Stewart Wealth Management, in this instance it shows how they can help grow clients’ pension savings.
A cracking brochure! Couldn’t resist, after all it is almost Easter 
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For this month’s Oi Brand Knew competition you have to guess the simple catchy advertising slogan used to promote the famous Heinz baked beans brand. Click here if you think you know it and you could win the latest Logo Board Game, plus you can sign up to receive monthly news from Oi.
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Waitrose, the supermarket chain of the John Lewis Partnership, whose reputation has been built on the quality and freshness of their food, has appointed Oi to work as its Channel Island marketing agency…
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An ongoing e-marketing campaign by Oi has proved to be hugely effective for the Praxis Group.
The quarterly ‘Praxis makes perfect’ e-newsletter is sent to its international client base on a quarterly basis and has been very successful…
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Experienced web and e-commerce developer Steve Andrews has joined Oi as the agency continues to strengthen its digital media offering.
A Guernseyman, Steve has eight years commercial experience under his belt including working for Healthspan and most latterly an international music publishing company where he was responsible for their ecommerce platforms…
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Oi is delighted to announce that it has once again been appointed to design and produce the Guernsey Financial Services Commission annual report and accounts following a pitch process…
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