Offshore International Group

iPad – Barbie becomes early adopter.

January 28th, 2010   |   Posted by Ethan McClean

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You might find this surprising but Barbie is a bigger tech-geek than all of Oi Digital put together; which is pretty geeky. But even we were surprised when she came in to the studio this morning surfing Vogue.com on her new Apple iPad.


Category: Not work
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IdeaPaint: Paint that’s a brilliant idea.

January 13th, 2010   |   Posted by Ethan McClean

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Paper hates to be written on. It must do, because whenever we’re struck with a noteworthy brainwave or have a voicemail with an 80-digit phone number to remember – all the paper within a fifty metre radius has got together, dug a tunnel and escaped to Switzerland.

That’s why all of the most important information in the world is not stored in high-security databases or neat filofaxes and filing cabinets but is scribbled on tissues, over crumpled receipts and across biro-stained hands. Until now – and the invention of Ideapaint.


Category: Not work
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A little bit of advertising sauce – tomato of course.

September 23rd, 2009   |   Posted by Ethan McClean

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A great little ad for Eurostar popped up on my web travels yesterday. Quirky, attention grabbing and, thankfully, far from a photo of Buckingham Palace or the London Eye.

It reminded me of an in-house ad we did several months ago. At the time there was some debate about the, ahem, metaphor – but hey, if it’s good enough for Eurostar…


Category: news
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Learning how to Moonwalk. Part 1

August 7th, 2009   |   Posted by Ethan McClean
Get the Flash Player to see the wordTube Media Player.

Perhaps you’ve spent the last several weeks with superglue in your ears and lying unconscious at the bottom of a mineshaft full of cotton wool – somewhere on Mars. If so, then you’re probably the only human left who hasn’t heard: Michael Jackson died.

The King of Pop’s final curtain-call came as a surprise to most of us, apart, it seems, from the tribute documentary makers who, within 12 minutes of the shaky LA ambulance videos being aired, had rustled up enough memorial TV reminisces to fill a couple of weeks worth of broadcasting…


Category: Fun, Not work
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Look at this, or rather, don’t.

July 17th, 2009   |   Posted by Ethan McClean

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I think this is genius. Sara Watson, a Bristol art student, set out to make her car invisible by camouflaging it in to the surroundings. What looks like some clever Photoshop work actually took three weeks of painstaking, real-world painting – amazing…


Category: Fun, Not work
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Think colour this summer.

June 15th, 2009   |   Posted by Ethan McClean

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Award-winning jewellery designer Catherine Best has launched her summer magazine designed and produced by Offshore International Advertising…


Category: Catherine Best, Design, Direct Marketing, Print
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Great food, great branding.

June 14th, 2009   |   Posted by Ethan McClean

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A really popular Guernsey restaurant has relaunched, changing its name to Pier17 and opening up a gorgeous terrace and bar overlooking the harbour…


Category: Branding, Design, Pier17, Print, Services
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The proof is in the pudding… or cake.

June 4th, 2009   |   Posted by Ethan McClean

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Aladdin’s Cave celebrated its thirtieth anniversary with a tasty integrated campaign by Offshore International helping to maintain continued success for the popular retailer…


Category: Aladdin's Cave, Branding
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Can we develop nice branding? Shore we can.

May 14th, 2009   |   Posted by Ethan McClean

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Offshore International Advertising has re-branded and created a new identity for Shore – the online banking service from MeesPierson…


Category: Branding, MeesPierson
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Sparkling campaign for Catherine Best.

May 1st, 2009   |   Posted by Ethan McClean

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Catherine Best’s Sparkle Week across the Channel Islands in April was a phenomenal success with hundreds of people bringing in their jewellery to be professionally repaired.

The campaign by Offshore International Advertising included pan-island radio, press advertising and in-store promotional material…


Category: Advertising, Catherine Best
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Celebrating in style with improved in-store designs.

March 26th, 2009   |   Posted by Ethan McClean

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One of Guernsey’s leading independent retailers, Aladdin’s Cave, celebrated its thirtieth anniversary by introducing new in-store promotional material created by Offshore International Advertising offering its customers a slice of the action.

The large format posters incorporated a special birthday cake in the shape of their logo made especially for the occasion and served up to their staff after being photographed.


Category: Aladdin's Cave, Design
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Standing out in the outdoor environment.

February 21st, 2009   |   Posted by Ethan McClean

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What have Barbie and a charcoal barbeque got in common? No dodgy answer I’m afraid, just that you can find them both at Aladdin’s Cave – Guernsey’s best retail store.

Outdoor advertising works well, especially if you incorporate a creative idea that is a bit different. The new advertising theme for Aladdin’s Cave is based on showing the wide range of value-for-money available at the store, so I thought this ad worked pretty well.


Category: Aladdin's Cave, Outdoor
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From mind to massive advertising campaign.

February 21st, 2009   |   Posted by Ethan McClean

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Every year we come up with a new integrated campaign idea for our friends at Aladdin’s Cave – Guernsey’s greatest retail store out-of-Town (well arguably in the island).

Having carefully re-positioned the store over the past four years, we wanted to reflect the ever-increasing quality of products, service and shopping experience at Aladdin’s Cave. The new advertising campaign took the simple concept of showing the wide range underpinned by the great value prices…


Category: Aladdin's Cave, Design
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New look for leading recruitment agency.

February 2nd, 2009   |   Posted by Ethan McClean

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Leading recruitment agency, Situations, has unveiled a new look brand identity and marketing campaign created by Offshore International Advertising. The new style, contemporary branding is in line with the way the agency has developed over recent years with Situations clearly perceived as being ‘The recruitment people’…


Category: Branding, Services, Situations Recruitment
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There’s only one place to really explore in Guernsey.

December 29th, 2008   |   Posted by Ethan McClean

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Guernsey is a nice little island off the coast of France. Visitors come from all over the world, in particular the UK, to stay and more often than not forget to bring everything they need for their relaxing break. That’s where Aladdin’s Cave comes in…


Category: Advertising, Aladdin's Cave
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