Senior Account Manager, Heather Townsend has joined Oi. Moving from an integrated advertising agency in London to Guernsey, Heather is a qualified marketer and has recently worked on leading brand accounts such as The Telegraph newspaper, NIVEA and SCA Hygiene. As Senior Account Manager on these accounts she has worked across a variety of advertising, digital, PR, experiential and on-pack campaigns…

“Heather brings a fresh, new perspective to the agency. She is very experienced and importantly full of energy, which is great to see,” said Peter Grange, Oi Managing Director. 

Heather said: “I am excited to be joining Oi – a great group of people creating innovative, creative and cutting edge ideas and solutions, with a fantastic client base.’’

Her appointment follows the hiring of three other key members of staff. Gareth Rowson, has joined as a Senior Creative. For the last five years he has based himself on this side of the globe, recently freelancing for multiple agencies and small businesses internationally including well-known local company Healthspan Group.  Gareth has created brand identities for local businesses through to packaging designs as far afield as New Zealand’s Kapiti Cheeses.

“He’s a welcome addition at a time when originality and creative thinking are the currency of a new competitive world.  With his wide range of project experience Gareth brings a wealth of creative talent to the Oi team,” said Steph Brun, Oi Creative Director.

Tamara O’Brien has joined Oi as a Consultant Strategist providing board level brand planning and direction across our client portfolio. Tamara is a high-caliber industry professional with an unusual mix of both marketing and advertising having spent many years in leading companies on both sides of the fence.  She has created and run her own brands, as well as run her own agency helping high profile FMCG brands do the same.  Tamara spent her formative years in advertising at Saatchi & Saatchi London.

Josh Brennan has joined as a Web Developer in Oi’s digital team. Josh brings a wealth of expertise in building anything from .Net to PHP sites, and is also experienced in Flash.

Everyone likes a treat. That’s why Crowne Plaza London St. James has just launched an exciting new marketing campaign entitled ‘It’s about me’ developed by Oi…

Offering customers one night’s accommodation from Friday to Sunday for just £69 per person the creative team developed a special ‘Treat me’ campaign identity to support the targeted direct mailer in the same shape as a do not disturb room door hanger, which was mailed across London.

New digital billboards are being tested with cameras in the advert hoardings to identify the age and sex of passers-by enabling advertisers to display relevant products to specific target audiences…

The signs are being trialled in Japan and it is believed companies will be watching closely to see if they do well. This move, no different to retailers using cookies online to see what items shoppers looked at, could revolutionise outdoor advertising mediums.

Some retail stores in the USA have also been testing another system which texts vouchers and offers to customers’ phones within a mile of the branch. About 65% of people that received the alerts went into the shop. The scheme could be extended to the UK in six months.

Exciting stuff. Here’s some other clever billboard advertising…

There might not be any billboards in the Channel Islands, but it doesn’t mean you can’t use outdoor media tactics. Probably best to anchor the inflatable billboard near some packed beach, and then shoot off on the boat though!

Oi Direct has designed and produced the latest report and accounts for Tritax Polska No.1 Fund Limited, a large Polish property fund that invests in, and develops, undervalued office, industrial and retail buildings in Warsaw and key regional cities…

Tritax Polska has sourced, structured and delivered high performing property investments since 1995, delivering a professionally managed means of participating in both the UK and targeted overseas property markets.

In 2008 Oi Direct was appointed to design and produce the annual report and accounts for Tritax Polska No.1 Fund Limited, which allowed private equity clients to access opportunities across Poland, with the objective of delivering both an attractive income return and capital growth.

More specifically the Fund has targeted on well located multi-let properties which offer the potential to either exploit market inefficiencies or add value through active asset management, be it by comprehensive refurbishment projects, planning gain, or active lease management. Nice.

I am really excited that Offshore International Direct have gained Membership of the Institute of Direct Marketing – the internationally recognised and leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

What it means to our business is that as a member of the IDM we are guardians of their code of conduct as detailed on their website www.theidm.com. It also ensures that we are able to keep abreast of current and new trends within the industry, therefore continuing to apply the principles of best practice to our work.

The Guernsey Financial Services Commission regulates and supervises the finance sector in the Bailiwick of Guernsey, with integrity and efficiency, and in so doing helps to uphold the international reputation of the islands as a leading finance centre.

A pretty important job it has to be said, and they needed their annual report and accounts to reflect their international status. Offshore International Direct used stunning photography of the island courtesy of excellent photographer Mike Bonsall (www.mikebonsallphotography.com), then added a nice creative theme. See what we produced inside…

Offshore International Direct has won the direct marketing account for one of London’s leading office interior design companies after a pitch…

Pacific Interiors has appointed Offshore International Direct to produce an initial B2B campaign targeting every white-collar business employing a minimum of 35 staff.

Jenni Cameron, Offshore International Direct Managing Director, said the campaign was especially exciting as it is promoting the company’s sustainable office design and fit out services.

Investec Asset Management trusts Offshore International Direct to produce and fulfill its investor communications globally.

The highly technical and time sensitive report and accounts (as shown) are produced following brand guidelines but with meticulous attention to detail and precision organisation to ensure mailings are accurately dispatched to shareholders all over the world…

Offshore International Direct’s extensive experience in technical typesetting, printing and global distribution has led to a successful working relationship with Investec Asset Management over the past three years.

“They have always delivered to a high standard and we have been extremely pleased with the service we have received,” said Debbie Pattimore of Investec Asset Management.

“We work to tight deadlines but they are always willing to help us when things don’t go to plan! The staff are extremely obliging and helpful and go out their way to assist us and keep us informed of how they are progressing with our work.”