Magento is a powerful platform used by high street and multinational retailers to run their e-commerce sites. Its modular format means it can be adapted for almost any purpose, and companies can easily run promotions and offer complex features such as wish lists, positioning them alongside companies like Amazon in terms of the features they can offer. Magento is supported by a SEO-friendly structure and comprehensive analytics, and the product admin area provides every option you’ll ever need to fine-tune your e-commerce store.