Just came back through Guernsey airport from big presentation in Jersey and two 2-metre wide mystery boxes suspended from the ceiling have appeared! Maybe it’s the Jedi Master in hiding? Has anyone else seen them? Any ideas what’s inside?
May the 4th be with you.
May 4th, 2010 | Posted by Peter GrangeCategory: news
Tags: blue boxes at Guernsey airport, Mystery blue boxes Guernsey airport
11 Comments
Three’s a magic number.
April 20th, 2010 | Posted by Peter Grange
Three new staff have joined Oi this month thanks to significant recent account wins and increased online activity by existing clients. A sign of the times, that’s for sure…
Category: news
Tags: Gareth Rowson Guernsey, Josh Brennan Guernsey, New staff at Oi, Tamara O Brien
1 Comment
Masterful move by Oi.
April 19th, 2010 | Posted by Peter Grange
Oi has won the tender to be the first independent commercial sponsor to brand one of the most iconic landmarks in Guernsey.
Our innovative submission clinched the deal, which includes installing a webcam at the top of the 32-metre mast at Guernsey’s busiest roundabout. The webcam will stream live footage across the east coast of Guernsey to Herm and Sark accessible through this website and a few others (to be announced in the near future). Oi will initially also feature a number of branded flags on the mast and then offer our clients branding opportunities in the future.
Category: news
Tags: Guernsey mast, Mast in Guernsey, SeaGuernsey mast in Guernsey, Weighbridge mast in Guernsey
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What’s going on ear then?
April 9th, 2010 | Posted by Peter Grange
No, this isn’t a teaser advert for the Playboy Channel, but a continuation of the Creative Team’s recent love (or some would say obsession) with fluffy bunnies over the Easter retail advertising period – this time for Earlswood Garden Centre. Nice couple of ads, which did the trick. Have a look…
Category: Advertising, Earlswood
Tags: Earlswood advertising, Earlswood garden centre
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World’s most successful viral interactive film.
March 6th, 2010 | Posted by Peter Grange
This is the most successful global viral interactive film ever. Absolute genius. Click here to check it out and then send it to a friend…
Category: Not work
Tags: World's most successful viral film
1 Comment
Island’s regulator approves of Oi.
February 18th, 2010 | Posted by Peter GrangeThe Guernsey Financial Services Commission has appointed Offshore International to design a new state-of-the-art website  including visual identity following a pitch process.
The project includes creating a new visual identity with design and image guidelines, messages, and application across all internal/external print as well as electronic media. A major part involves the design of a new website for the Guernsey Financial Services Commission working closely with leading Microsoft Sharepoint website developers, Core GB.
Oi has also recently won a separate three-way pitch to produce the prestigious annual report and accounts for the Guernsey Financial Services Commission.
Category: news
Tags: Guernsey Financial Services Commission
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That’s the spirit.
February 17th, 2010 | Posted by Peter Grange
Another nice bit of work from the creative team who once again came out fighting when faced with a tough brief. A simple message delivered in a creative, engaging and persuasive way. Â Job done.
Category: Collins Stewart Wealth Management
Tags: Collins Stewart Wealth Management
1 Comment
When bad things happen to good brands.
February 12th, 2010 | Posted by Peter Grange
No one can fail to have heard about the massive global recall of Toyota cars over the past few weeks with millions of ‘defective’ vehicles called back especially over Europe, North America and China…
Category: Uncategorized
Tags: Toyota brakes, Toyota recall
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Expertise in action.
February 3rd, 2010 | Posted by Peter Grange
Really like the sentiment of this ad by the Oi creative team and how it promotes Praxis Group’s sponsorship of the Saints in the Community programme. Nice work.
Category: Advertising, Praxis Group
Tags: Praxis Group, Saints in the Community programme
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2010: 3 ways to work.
January 30th, 2010 | Posted by Peter Grange
Hello 2010 – the year  many companies have re-evaluated their business strategies, models and approaches, and are taking a fresh look at the way they do business. Sometimes change is good; it keeps you on your toes and thinking forward.
This year we’re changing things slightly but at the same time keeping it simple. Three core areas of focus, in fact: increase our investment in the development of our staff, help our clients embrace the ‘new world’ and effectively communicate with audiences through the rapidly evolving and converging channels, and enhance our business development approach…
Category: Not work
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Bellwether report: Sunshine on a cloudy day?
January 23rd, 2010 | Posted by Peter Grange
We hope so!  IPA/BDO’s latest Bellwether Report agrees too as they state ‘outlook improves’.  And that’s a bit of news we could all use, especially on a grey rainy day in Guernsey.
Well revered as a barometer not only for the marketing fraternity’s fortunes and so those in marketing services like ourselves, but also for the economy in general.  For the first time in a few quarters a little good news is emerging.  As an IPA member agency we’re delighted to summarise directly findings from this important report;
Category: Not work
Tags: Bellwether Report, IPA
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An EZier way to measure traditional advertising.
December 16th, 2009 | Posted by Peter Grange
Mobile phones. They are changing the way we work and communicate. With every evolution and advancement so new disruptions and opportunities are presented. Soon they could be the key to consumers interacting with traditional print advertising, and improve ways to measure response rates…
Category: news
Tags: 2D barcodes, Barcode advertising, Mobile advertising, Scanlife
3 Comments
Sherlock Stamps move with The Times.
December 10th, 2009 | Posted by Peter Grange
The Times Online has covered Guernsey Post’s unusual twist on stamp collecting with its latest new issue, a set commemorating the 150th anniversary of the birth of Sir Arthur Conan Doyle, the creator of Sherlock Holmes. See more here
Category: Not work, Uncategorized
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Identity parade.
November 20th, 2009 | Posted by Peter Grange
Offshore International Advertising has created a special 150th anniversary identity for Sir Arthur Conan Doyle, the creator of Sherlock Holmes, as part of an international marketing campaign.
The clean and sophisticated identity is being used within a campaign to market the special Sherlock Holmes themed stamp Mystery Pack from Guernsey Post sold around the world.
The marketing campaign includes direct mail, direct response print advertising, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, social media marketing via Facebook, Twitter and blog seeding.
Category: Branding, Guernsey Philatelic
Tags: Sherlock Holmes marketing, Sir Arthur Conan-Doyle, Sir Arthur Conan-Doyle identity
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Behind our creativity… there’s even more power.
October 23rd, 2009 | Posted by Peter GrangeOffshore International Group has become a member of the prestigious Institute of Practitioners in Advertising (IPA) – one of the world’s pre-eminent trade bodies for marketing communications agencies.
The IPA represents the top 10% (270) of the UK’s brightest and best agencies, from a broad range of disciplines, who between them handle an estimated 85% of all UK advertising spend. Oi is one of only two IPA agencies in the Channel Islands…
Category: news
Tags: Institute of Practitioners in Advertising, IPA agencies, IPA website
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Effective internal communication Matters.
October 15th, 2009 | Posted by Peter Grange
As a leading investment manager and stockbroker employing over 200 staff across five jurisdictions Collins Stewart Wealth Management realises the importance of good internal communication…
Category: Collins Stewart Wealth Management, Internal Communications, news
Tags: Internal Communications, Newsletters, Staff communication
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