This is the most successful global viral interactive film ever. Absolute genius. Click here to check it out and then send it to a friend…
World’s most successful viral interactive film.
March 6th, 2010 | Posted by Peter GrangeCategory: Not work
Tags: World's most successful viral film
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Superbrands 2010 announced…
February 24th, 2010 | Posted by Peter Grange
The latest results in the coveted ‘Superbrands’ survey have just been announced this morning. No massive surprises here at the top with Microsoft and Google again fighting for top spots. Handset manufacturer Blackberry is an interesting new entry in the top 10, going from 42nd place in 2009 up to third reflecting the constant quest for the latest technology, while Sony and Virgin Atlantic have been voted into third and fourth place respectively. Nokia, Bupa, BP and Michelin have all fallen from the top 10. Whilst British Airways appears at 4 despite the latest cabin crew strike threats plaguing it…
Category: Not work
Tags: Superbrands survey
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Island’s regulator approves of Oi.
February 18th, 2010 | Posted by Peter GrangeThe Guernsey Financial Services Commission has appointed Offshore International to design a new state-of-the-art website  including visual identity following a pitch process.
The project includes creating a new visual identity with design and image guidelines, messages, and application across all internal/external print as well as electronic media. A major part involves the design of a new website for the Guernsey Financial Services Commission working closely with leading Microsoft Sharepoint website developers, Core GB.
Oi has also recently won a separate three-way pitch to produce the prestigious annual report and accounts for the Guernsey Financial Services Commission.
Category: news
Tags: Guernsey Financial Services Commission
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That’s the spirit.
February 17th, 2010 | Posted by Peter Grange
Another nice bit of work from the creative team who once again came out fighting when faced with a tough brief. A simple message delivered in a creative, engaging and persuasive way. Â Job done.
Category: Collins Stewart Wealth Management
Tags: Collins Stewart Wealth Management
1 Comment
When bad things happen to good brands.
February 12th, 2010 | Posted by Peter Grange
No one can fail to have heard about the massive global recall of Toyota cars over the past few weeks with millions of ‘defective’ vehicles called back especially over Europe, North America and China…
Category: Uncategorized
Tags: Toyota brakes, Toyota recall
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Expertise in action.
February 3rd, 2010 | Posted by Peter Grange
Really like the sentiment of this ad by the Oi creative team and how it promotes Praxis Group’s sponsorship of the Saints in the Community programme. Nice work.
Category: Advertising, Praxis Group
Tags: Praxis Group, Saints in the Community programme
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2010: 3 ways to work.
January 30th, 2010 | Posted by Peter Grange
Hello 2010 – the year  many companies have re-evaluated their business strategies, models and approaches, and are taking a fresh look at the way they do business. Sometimes change is good; it keeps you on your toes and thinking forward.
This year we’re changing things slightly but at the same time keeping it simple. Three core areas of focus, in fact: increase our investment in the development of our staff, help our clients embrace the ‘new world’ and effectively communicate with audiences through the rapidly evolving and converging channels, and enhance our business development approach…
Category: Not work
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Bellwether report: Sunshine on a cloudy day?
January 23rd, 2010 | Posted by Peter Grange
We hope so!  IPA/BDO’s latest Bellwether Report agrees too as they state ‘outlook improves’.  And that’s a bit of news we could all use, especially on a grey rainy day in Guernsey.
Well revered as a barometer not only for the marketing fraternity’s fortunes and so those in marketing services like ourselves, but also for the economy in general.  For the first time in a few quarters a little good news is emerging.  As an IPA member agency we’re delighted to summarise directly findings from this important report;
Category: Not work
Tags: Bellwether Report, IPA
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An EZier way to measure traditional advertising.
December 16th, 2009 | Posted by Peter Grange
Mobile phones. They are changing the way we work and communicate. With every evolution and advancement so new disruptions and opportunities are presented. Soon they could be the key to consumers interacting with traditional print advertising, and improve ways to measure response rates…
Category: news
Tags: 2D barcodes, Barcode advertising, Mobile advertising, Scanlife
3 Comments
Sherlock Stamps move with The Times.
December 10th, 2009 | Posted by Peter Grange
The Times Online has covered Guernsey Post’s unusual twist on stamp collecting with its latest new issue, a set commemorating the 150th anniversary of the birth of Sir Arthur Conan Doyle, the creator of Sherlock Holmes. See more here
Category: Not work, Uncategorized
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Identity parade.
November 20th, 2009 | Posted by Peter Grange
Offshore International Advertising has created a special 150th anniversary identity for Sir Arthur Conan Doyle, the creator of Sherlock Holmes, as part of an international marketing campaign.
The clean and sophisticated identity is being used within a campaign to market the special Sherlock Holmes themed stamp Mystery Pack from Guernsey Post sold around the world.
The marketing campaign includes direct mail, direct response print advertising, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, social media marketing via Facebook, Twitter and blog seeding.
Category: Branding, Guernsey Philatelic
Tags: Sherlock Holmes marketing, Sir Arthur Conan-Doyle, Sir Arthur Conan-Doyle identity
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Behind our creativity… there’s even more power.
October 23rd, 2009 | Posted by Peter GrangeOffshore International Group has become a member of the prestigious Institute of Practitioners in Advertising (IPA) – one of the world’s pre-eminent trade bodies for marketing communications agencies.
The IPA represents the top 10% (270) of the UK’s brightest and best agencies, from a broad range of disciplines, who between them handle an estimated 85% of all UK advertising spend. Oi is one of only two IPA agencies in the Channel Islands…
Category: news
Tags: Institute of Practitioners in Advertising, IPA agencies, IPA website
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Effective internal communication Matters.
October 15th, 2009 | Posted by Peter Grange
As a leading investment manager and stockbroker employing over 200 staff across five jurisdictions Collins Stewart Wealth Management realises the importance of good internal communication…
Category: Collins Stewart Wealth Management, Internal Communications, news
Tags: Internal Communications, Newsletters, Staff communication
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Barclays Wealth gives its brand a lift.
October 15th, 2009 | Posted by Peter Grange
Wednesday 7th October saw the launch of London-style taxi advertising in Jersey for the first time ever.  The event, held at The Bar on the waterfront, was a huge success, attracting Jersey’s media and politicians…
Category: news
Tags: Jersey taxi advertising, London taxis
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Oi Breaking News – super-yachtski in St Peter Port
October 9th, 2009 | Posted by Peter Grange
Blimey! What it must be like to be a billionaire.
I thought our office was swanky with nice sea views but as I look out of the window at Le Grand Bleu (Big Blue) – one of the world’s largest private yachts measuring 370 feet (114m) and worth an estimated £100m, it feels like being in Monaco, not Guernsey…
Category: news
Tags: Big boat in Guernsey, Le Grand Bleu, Roman Abramovich’s, Roman Abramovich’s old boat, World's best boat
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London-style taxi advertising arrives in Jersey for first time.
October 2nd, 2009 | Posted by Peter Grange
Offshore International Group has been awarded the contract to manage all London-style taxi advertising in Jersey for the first time following a lengthy tender process.
The Minister of Transport has given permission for advertising on the exterior and interior of all rank and private hire London-style taxis for the first time to raise money towards funding the Taxi Marshalls, who patrol and keep the ranks safe, introduced and managed by The Safer St Helier Community Partnership…
Category: news
Tags: Jersey, Mobile Media, Outdoor Advertising, Taxi Advertising
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