This is an INCREDIBLE story.

US filmmaker Dan Woolley was shooting a documentary about  poverty in Haiti when he was buried under rubble during the recent earthquake. He could have died…he SHOULD have died, but he didn’t due to the help of his trusty iPhone and a first aid app called Pocket First Aid & CPR that taught him to treat his wounds and ultimately saved his life. You can read the whole amazing tale here, but it just goes to show that Apple’s incredible bit of shiny kit really is more useful than anything else you could put in your pocket.

When is an ad, not an ad?

When it’s an ad, but not an ad. Simple, huh?

Everyone is familiar with adverts; we see them everyday in the paper, magazines, on telly, hear them on the radio etc. But in beautiful, tranquil Guernsey there is a distinct lack of more creative expressions for a clients’ needs. I’m talking Ambient Media. It’s a shame that there is next to none to be seen on our Island, as a good ambient execution not only gives the client something extra, makes the designer feel good about themselves for coming up with it in the first place and helps sell the product, but it does so in a way that leaves a lasting impression with it’s target audience…in fact, ANY audience…