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	<title>Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency &#187; Stéphane Brun</title>
	<atom:link href="http://www.oi-you.com/author/steph-brun/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.oi-you.com</link>
	<description>Offshore International is a progressive Guernsey advertising and marketing agency with genuine expertise in design, marketing, web design, ecommerce and investor communications. We work with like-minded clients locally, nationally and internationally.</description>
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		<title>Let there be light.</title>
		<link>http://www.oi-you.com/uncategorized/let-there-be-light/</link>
		<comments>http://www.oi-you.com/uncategorized/let-there-be-light/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 15:48:18 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Desk Lamp]]></category>
		<category><![CDATA[Duck]]></category>
		<category><![CDATA[Furniture]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Sculpture]]></category>
		<category><![CDATA[Sebastian E]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=8386</guid>
		<description><![CDATA[
I love lamps. They&#8217;re great aren&#8217;t they? You need light…hey presto! there it is at the press of a button or flick of switch. Marvellous I&#8217;m sure you&#8217;ll all agree. You know what else I love? Ducks. Love em&#8217;, the little feathery bundles of joy. Especially when they&#8217;re served with pancakes, hoisin sauce and those [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8387" title="intro_duck" src="http://www.oi-you.com/wp-content/uploads/2011/08/intro_duck.jpg" alt="" width="480" height="480" /></p>
<p>I love lamps. They&#8217;re great aren&#8217;t they? You need light…hey presto! there it is at the press of a button or flick of switch. Marvellous I&#8217;m sure you&#8217;ll all agree. You know what else I love? Ducks. Love em&#8217;, the little feathery bundles of joy. Especially when they&#8217;re served with pancakes, hoisin sauce and those strips of cucumber and spring onion. Delicious. I&#8217;ve often sat alone in the dark wishing I had my two loves smashed together into some horrendous Frankenstein&#8217;s monster; a terrifying conglomeration of feathers and shadow-casting light.</p>
<p>Well…thank God for artist <a href="http://meetsebastian.com/index.php?seccion=4" target="_blank">Sebastian E</a> then. Thanks Sebastian, my world is now complete.</p>
<p>Check out more marvels from Sebastian after the break…</p>
<p><span id="more-8386"></span></p>
<p><img class="alignnone size-full wp-image-8388" title="All-Work" src="http://www.oi-you.com/wp-content/uploads/2011/08/All-Work.jpg" alt="" width="480" height="1403" /></p>
<p>Check out all of Sebastian&#8217;s work at his <a href="http://meetsebastian.com/index.php?seccion=4" target="_blank">website.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Find all your problems&#8230;</title>
		<link>http://www.oi-you.com/uncategorized/find-all-your-problems/</link>
		<comments>http://www.oi-you.com/uncategorized/find-all-your-problems/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 15:21:38 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Latvia State Forests]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Post-Production]]></category>
		<category><![CDATA[Stress]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=8376</guid>
		<description><![CDATA[
A beautifully shot and (in a couple of the executions) beautifully post-produced campaign for Mammadaba Latvia State Forests by MOOZ. Simple and direct but the lush photography and the 3D / Photoshop work really sell the idea. Some are better than others (the RUSH one is my favourite) but even so, the headline is a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8378" title="intro" src="http://www.oi-you.com/wp-content/uploads/2011/08/intro.jpg" alt="" width="480" height="337" /></p>
<p>A beautifully shot and (in a couple of the executions) beautifully post-produced campaign for <a href="http://www.mammadaba.lv/pages/index.php?l=en" target="_blank">Mammadaba</a> Latvia State Forests by <a href="http://mooz.lv/" target="_blank">MOOZ</a>. Simple and direct but the lush photography and the 3D / Photoshop work really sell the idea. Some are better than others (the RUSH one is my favourite) but even so, the headline is a winner…top stuff. See all after the break…</p>
<p><span id="more-8376"></span><img class="alignnone size-full wp-image-8377" title="All-Ads" src="http://www.oi-you.com/wp-content/uploads/2011/08/All-Ads.jpg" alt="" width="480" height="1473" /></p>
<p>Source: <a href="http://adsoftheworld.com/" target="_blank">Ads of the world</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sex sells, you monkey.</title>
		<link>http://www.oi-you.com/uncategorized/sex-sells-you-monkey/</link>
		<comments>http://www.oi-you.com/uncategorized/sex-sells-you-monkey/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 09:11:22 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[Cannes Lions Festival]]></category>
		<category><![CDATA[Monkey Advertising]]></category>
		<category><![CDATA[Scientific Experiments]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=8151</guid>
		<description><![CDATA[
We all have to eat; you, me, fish, butterflies, birds etc. Well, monkeys have to eat too but therein lies the problem: just &#8216;what&#8217; should they eat? As their lords and masters, we must defiantly force nature to take a back-seat and demand that these primates do as they&#8217;re told, eat what they&#8217;re told&#8230;and possibly [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8152" title="Sexy-Monkey" src="http://www.oi-you.com/wp-content/uploads/2011/06/Sexy-Monkey.jpg" alt="" width="480" height="254" /></p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} -->We all have to eat; you, me, fish, butterflies, birds etc. Well, monkeys have to eat too but therein lies the problem: just &#8216;what&#8217; should they eat? As their lords and masters, we must defiantly force nature to take a back-seat and demand that these primates do as they&#8217;re told, eat what they&#8217;re told&#8230;and possibly even &#8216;wear&#8217; what they&#8217;re told. But let&#8217;s not go down that road.</p>
<p>It&#8217;s unsurprising &#8211; in this world ruled by advertising campaigns for everything from scented nappies to sex toys that double as DIY tools for any tricky situation &#8211; that the human race is now hell bent on finding new and improved ways of getting other animals to buy into brands.</p>
<p><a href="http://www.foxnews.com/scitech/2011/06/28/first-advertising-campaign-made-for-monkeys/?test=faces" target="_blank">Click here to find out</a> what a team of scientists and advertising executives have been doing at this year&#8217;s <a href="http://www.canneslions.com/" target="_blank">Cannes Lions Festival.</a></p>
<p>Source: <a href="http://www.foxnews.com/" target="_blank">FoxNews</a></p>
]]></content:encoded>
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		<item>
		<title>What Willy Wonka would have done.</title>
		<link>http://www.oi-you.com/uncategorized/what-willy-wonka-would-have-done/</link>
		<comments>http://www.oi-you.com/uncategorized/what-willy-wonka-would-have-done/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 14:04:34 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chocolate Website]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Sagres]]></category>
		<category><![CDATA[Sagres Preta Chocolate]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=8080</guid>
		<description><![CDATA[
When is a chocolate website more than just a chocolate website? When it&#8217;s a chocolate website.
Sagres, Portugal’s leading beer brand, recently brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer. They then challenged their digital agency to come up with something equally as original to promote it. What they came up with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8081" title="chocsite" src="http://www.oi-you.com/wp-content/uploads/2011/06/chocsite.jpg" alt="" width="480" height="363" /></p>
<p>When is a chocolate website more than just a chocolate website? When it&#8217;s a chocolate website.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 24.0px; font: 20.0px Arial; color: #a0a095} --><a href="http://www.sagres.pt/sagrespretachocolate/#/homepage" target="_blank">Sagres</a>, Portugal’s leading beer brand, recently brewed a new product: <a href="http://www.sagres.pt/sagrespretachocolate/#/homepage" target="_blank">Sagres Preta Chocolate</a>, a chocolate flavoured stout beer. They then challenged their digital agency to come up with something equally as original to promote it. What they came up with is as close to genius as I can think of.</p>
<p><a href="http://vimeo.com/24820327" target="_blank">Click Here to read more and watch a video of the site &#8216;literally&#8217; being made.</a></p>
]]></content:encoded>
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		<item>
		<title>The new rulers of the world.</title>
		<link>http://www.oi-you.com/uncategorized/the-new-rulers-of-the-world/</link>
		<comments>http://www.oi-you.com/uncategorized/the-new-rulers-of-the-world/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 13:47:41 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cats]]></category>
		<category><![CDATA[Cravendale]]></category>
		<category><![CDATA[Milk]]></category>
		<category><![CDATA[Televsion Campaign]]></category>
		<category><![CDATA[Utter Genius]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=8073</guid>
		<description><![CDATA[
It has been said that if cats were able to do the things that humans could, then the mixture of this along with their intelligence, cunning, sense of superiority and aloofness would allow them to take over the world and we&#8217;d all be relegated to sleeping in the garden and doing tricks for the entertainment [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="303" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/h6CcxJQq1x8?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="303" src="http://www.youtube.com/v/h6CcxJQq1x8?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>It has been said that if cats were able to do the things that humans could, then the mixture of this along with their intelligence, cunning, sense of superiority and aloofness would allow them to take over the world and we&#8217;d all be relegated to sleeping in the garden and doing tricks for the entertainment of our new feline masters.</p>
<p>Well&#8230;the end is quite probably nigh.</p>
<p><a href="http://www.milkmatters.co.uk/cats/" target="_blank">Cravendale : Milkmatters</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Coke waves goodbye to landfill.</title>
		<link>http://www.oi-you.com/uncategorized/coke-waves-goodbye-to-landfill/</link>
		<comments>http://www.oi-you.com/uncategorized/coke-waves-goodbye-to-landfill/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:09:24 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Display stands]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Recycling]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=7761</guid>
		<description><![CDATA[
So Coca-Cola is bad for you, is it? Well, there&#8217;s always a positive for every negative, now isn&#8217;t there? So some people may moan that it&#8217;s bad for your insides and rots your teeth&#8230;but on the flip side of the coin it is really good for &#8216;actually&#8217; cleaning coins and it does marvels for getting [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-7762" title="crushed-can" src="http://www.oi-you.com/wp-content/uploads/2011/04/crushed-can1.jpg" alt="" width="480" height="480" /></p>
<p>So <a href="http://www.thecoca-colacompany.com" target="_blank">Coca-Cola</a> is bad for you, is it? Well, there&#8217;s always a positive for every negative, now isn&#8217;t there? So some people may moan that it&#8217;s bad for your insides and rots your teeth&#8230;but on the flip side of the coin it is really good for &#8216;actually&#8217; cleaning coins and it does marvels for getting rid of stains in your toilet as well. So, the prospect of legions of toothless kidz running amok on the streets with foul breath and bad digestion has definitely been wrapped in a comfy blanket with a tasteful silver lining there I think we&#8217;d all agree.</p>
<p>However, Coke isn&#8217;t resting on it&#8217;s laurels as purely a head-on competitor to <a href="http://www.domestos.co.uk/" target="_blank">Domestos</a>, oh no&#8230;now they&#8217;re taking on the insidious and evil bits of chipboard and laquered steel all shoppers fear&#8230;that&#8217;s right, The Display Stand.</p>
<p>Read on to see some real environmental good being put into action by a company that most people would believe didn&#8217;t give a toss about the environment. Oh how they&#8217;ll all be regretting that belief&#8230;</p>
<p><span id="more-7761"></span></p>
<p><!-- p.p1 {margin: 0.0px 0.0px 24.0px 0.0px; line-height: 20.0px; font: 16.0px Georgia; color: #333333} p.p2 {margin: 0.0px 0.0px 24.0px 0.0px; line-height: 20.0px; font: 16.0px Georgia; color: #333333; background-color: #eeeeee} span.s1 {color: #00669a} --> <!-- p.p1 {margin: 0.0px 0.0px 24.0px 0.0px; line-height: 20.0px; font: 14.0px Helvetica; color: #333333} p.p2 {margin: 0.0px 0.0px 24.0px 0.0px; line-height: 20.0px; font: 14.0px Helvetica; color: #333333; background-color: #eeeeee} span.s1 {color: #00669a} -->From The Coca-Cola Company’s <a href="http://www.thecoca-colacompany.com/dynamic/press_center/2011/04/us-retailers-to-give-it-back.html" target="_blank">press release:</a></p>
<p>Coca-Cola is developing a family of 100 percent recyclable merchandise display racks for use in grocery and convenience stores in the U.S. The first GIVE IT BACK ® racks are free-standing units made of easily recyclable corrugated cardboard and designed to communicate sustainability to shoppers.</p>
<p>The GIVE IT BACK racks are the first step toward a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays &#8211; an industry first.</p>
<p><img class="alignnone size-full wp-image-7759" title="cokestand" src="http://www.oi-you.com/wp-content/uploads/2011/04/cokestand.jpg" alt="" width="480" height="1025" /></p>
<p>So&#8230;everything&#8217;s right with the world again.</p>
<p>Source: <a href="http://unconsumption.tumblr.com/post/4732100164/coca-cola-introduces-100-recyclable-merchandise" target="_blank">Unconsumption</a></p>
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		<title>Predator: The Camera that Learns.</title>
		<link>http://www.oi-you.com/uncategorized/predator-the-camera-that-learns/</link>
		<comments>http://www.oi-you.com/uncategorized/predator-the-camera-that-learns/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 17:52:50 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advanced Technolgy]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[HUD Enhanced]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[University of Surrey]]></category>
		<category><![CDATA[Zdenek Kalal]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=7687</guid>
		<description><![CDATA[
This is absolutely ASTOUNDING. it&#8217;s a long video (4:12) so if you have the attention span of a 6yrd old after drinking a Mountain Dew, then skip to 1:04 and watch the world of tech get one step closer to Minority Report.
LINK to write-up on project.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1GhNXHCQGsM?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/1GhNXHCQGsM?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This is absolutely ASTOUNDING. it&#8217;s a long video (4:12) so if you have the attention span of a 6yrd old after drinking a <a href="http://www.mountaindew.com/" target="_blank">Mountain Dew</a>, then skip to 1:04 and watch the world of tech get one step closer to <a href="http://www.amazon.com/Minority-Report-Widescreen-Two-Disc-Special/dp/B00005JL78" target="_blank">Minority Report</a>.</p>
<p><a href="http://www.surrey.ac.uk/mediacentre/press/2011/52549_surrey_student_hailed_as_computer_technology_pioneer.htm" target="_blank">LINK</a> to write-up on project.</p>
]]></content:encoded>
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		<title>fLOOPing Brilliant</title>
		<link>http://www.oi-you.com/uncategorized/flooping-brilliant/</link>
		<comments>http://www.oi-you.com/uncategorized/flooping-brilliant/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 17:26:56 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Hot Wheels]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Motorway Installation]]></category>
		<category><![CDATA[Oglivy & Mather]]></category>
		<category><![CDATA[Outdoor]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=7674</guid>
		<description><![CDATA[
Hot Wheels&#8230;we all remember them, and if we don&#8217;t&#8230;then, umm&#8230;well, we don&#8217;t. We were probably doing something a lot more interesting with our day. I&#8217;d hazard a few guesses but one likes to keep things family friendly don&#8217;tcha&#8217;know? Anyway, here&#8217;s a little bit of loveliness from Oglivy &#38; Mather on a Bogota motor-way in Colombia. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-7675" title="hotwheels-1" src="http://www.oi-you.com/wp-content/uploads/2011/04/hotwheels-1.jpg" alt="" width="480" height="291" /></p>
<p><a href="http://www.hotwheels.com/" target="_blank">Hot Wheels</a>&#8230;we all remember them, and if we don&#8217;t&#8230;then, umm&#8230;well, we don&#8217;t. We were probably doing something a lot more interesting with our day. I&#8217;d hazard a few guesses but one likes to keep things family friendly don&#8217;tcha&#8217;know? Anyway, here&#8217;s a little bit of loveliness from <a href="http://www.ogilvy.com/" target="_blank">Oglivy &amp; Mather</a> on a Bogota motor-way in Colombia. How they did it and other installations from Hot Wheels inside the break&#8230;</p>
<p><span id="more-7674"></span><img class="alignnone size-full wp-image-7676" title="hotwheels-2" src="http://www.oi-you.com/wp-content/uploads/2011/04/hotwheels-2.jpg" alt="" width="480" height="340" /></p>
<p><img class="alignnone size-full wp-image-7677" title="hotwheels-3" src="http://www.oi-you.com/wp-content/uploads/2011/04/hotwheels-3.jpg" alt="" width="480" height="330" /></p>
<p><img class="alignnone size-full wp-image-7678" title="hotwheels-4" src="http://www.oi-you.com/wp-content/uploads/2011/04/hotwheels-4.jpg" alt="" width="480" height="340" /></p>
<p><img class="alignnone size-full wp-image-7680" title="motorway-03" src="http://www.oi-you.com/wp-content/uploads/2011/04/motorway-03.jpg" alt="" width="480" height="210" /></p>
<p><img class="alignnone size-full wp-image-7679" title="motorway-02" src="http://www.oi-you.com/wp-content/uploads/2011/04/motorway-02.jpg" alt="" width="480" height="333" /></p>
<p>Source: <a href="http://www.paper-plane.fr/2011/04/looping-geant/" target="_blank">Paper Plane</a></p>
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		<title>Play-OrlanDoh.</title>
		<link>http://www.oi-you.com/uncategorized/play-orlandoh/</link>
		<comments>http://www.oi-you.com/uncategorized/play-orlandoh/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 16:09:19 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Car Sculptures]]></category>
		<category><![CDATA[Chevrolet Orlando]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[PLay-Doh]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=7490</guid>
		<description><![CDATA[
Just came across this neat little bit of sculptural squidgyness. We all remember messing around with Play-Doh as kidz; hours spent amongst open tubs of various coloured (flavoured?) nonsense trying in vain to make a dinosaur but always ending up with something phallic instead of prehistoric. Well, General Motors have decided to go all touchy-feely [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-7495" title="playdoh-intro" src="http://www.oi-you.com/wp-content/uploads/2011/03/playdoh-intro.jpg" alt="" width="480" height="306" /></p>
<p>Just came across this neat little bit of sculptural squidgyness. We all remember messing around with Play-Doh as kidz; hours spent amongst open tubs of various coloured (flavoured?) nonsense trying in vain to make a dinosaur but always ending up with something phallic instead of prehistoric. Well, <a href="http://www.gm.com/" target="_blank">General Motors</a> have decided to go all touchy-feely for the marketing of their all new <a href="http://www.chevrolet.co.uk/cars/orlando/" target="_blank">Chevrolet Orlando</a>, and have opted to use 1.5 tons of <a href="http://www.hasbro.com/playdoh/en_US/" target="_blank">Play-Doh</a> to make us think of those Halcyon days when our parents screamed from the open bedroom doorway at the sight of our Triceratops that resembled something more usually found in the window of Ann Summers&#8230;</p>
<p><span id="more-7490"></span></p>
<div id="_mcePaste">
<div id="_mcePaste">Utilising a rather unique guerrilla marketing campaign, General Motors kicked off the buzz for the Chevrolet Orlando in Europe, creating a full-scale model of the MPV in bright blue Play-Doh. Parked in a London street, the instillation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide. The connection between Play-Doh and the Orlando? General Motors pinged 1,000 UK adults to find out their most popular toy of yesteryear. Play-Doh won with 19 percent of the vote.</div>
<div><img class="alignnone size-full wp-image-7499" title="playdoh-all" src="http://www.oi-you.com/wp-content/uploads/2011/03/playdoh-all.jpg" alt="" width="480" height="1214" /></div>
<div id="_mcePaste">Pretty awesome huh? Bet it smells bloody FABULOUS.</div>
<div id="_mcePaste">At least until a few strays have been at it.</div>
</div>
<div>Source: <a href="http://www.autoblog.com" target="_blank">www.autoblog.com</a></div>
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		<title>Hot n&#8217; Wholesome n&#8217; Genius.</title>
		<link>http://www.oi-you.com/uncategorized/hot-n-wholesome-n-genius/</link>
		<comments>http://www.oi-you.com/uncategorized/hot-n-wholesome-n-genius/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 11:41:28 +0000</pubDate>
		<dc:creator>Stéphane Brun</dc:creator>
				<category><![CDATA[Not work]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Buns]]></category>
		<category><![CDATA[Bus Shelter]]></category>
		<category><![CDATA[Caribou Coffee]]></category>
		<category><![CDATA[Hot & Wholesome]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Ovens]]></category>

		<guid isPermaLink="false">http://www.oi-you.com/?p=7105</guid>
		<description><![CDATA[
Is there any better way to feel warmed on a blisteringly cold early morning, than to be confronted by the sight of some hot buns huddled in a bus shelter? Of course there isn&#8217;t&#8230;it was a rhetorical question&#8230;

These installations for Caribou Coffee by Colle+McVoy turned transit shelters in Minneapolis into ovens complete with real heaters [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-7133" title="intro" src="http://www.oi-you.com/wp-content/uploads/2011/01/intro1.jpg" alt="" width="480" height="164" /></p>
<p>Is there any better way to feel warmed on a blisteringly cold early morning, than to be confronted by the sight of some hot buns huddled in a bus shelter? Of course there isn&#8217;t&#8230;it was a rhetorical question&#8230;</p>
<p><span id="more-7105"></span></p>
<p>These installations for <a href="http://www.cariboucoffee.com/" target="_blank">Caribou Coffee</a> by <a href="http://www.collemcvoy.com/" target="_blank">Colle+McVoy</a> turned transit shelters in Minneapolis into ovens complete with real heaters to keep the commuters warm and toasty&#8230;and to highlight Caribou&#8217;s &#8216;Hot n&#8217; Wholesome&#8217; new menu items.</p>
<p><img class="alignnone size-full wp-image-7107" title="Caribou-shelter" src="http://www.oi-you.com/wp-content/uploads/2011/01/Caribou-shelter.jpg" alt="" width="480" height="384" /></p>
<p>Stunning.</p>
<p><img class="alignnone size-full wp-image-7134" title="new-logo" src="http://www.oi-you.com/wp-content/uploads/2011/01/new-logo.jpg" alt="" width="300" height="227" /></p>
<p>Source: <a href="http://www.adrants.com/2011/01/caribou-coffee-bus-shelter-oven-warms.php" target="_blank">www.adrants.com</a></p>
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