Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency » Aladdin’s Cave

A monster of a sale.

Shona Caine — Mon, 12 Sep 2011 21:07:14 +0000

The recent monster toy sale at Aladdin’s Cave created by Oi helped to pull in a huge number of very happy parents and children, who left with big smiles on their faces having found some brilliant buys.

Creative ran across press and in-store featuring a lovely concept of some nice cuddly toys, and a pretty scary monster lurking in the background! Attention-grabbing work in a fun kind of way.

We whip up a new direct mail campaign.

admin — Fri, 15 Jul 2011 10:32:44 +0000

We recently produced a tasty new direct mail campaign for leading independent retailer Aladdin’s Cave targeting visitors to the island.

The brief was to convey how visitors can find pretty much every sort of holiday essential item they need at Aladdin’s Cave. Therefore our simple creative idea replaces hundreds of thousands with various holiday essentials popping out of a very testy looking ice cream. A tempting proposition, which has worked a treat…

Turning heads, on the move!

Shona Caine — Mon, 06 Jun 2011 17:11:10 +0000

Oi recently launched a new Aladdin’s Cave outdoor bus advertising campaign. Outdoor advertising is a highly effective advertising medium for our dear friends at ‘The Cave’ – Guernsey’s independent leading retail store on the island…

This advert is really eye-catching, grabs peoples’ attention, and highlights a clear message – you can pick up thousands of everyday savings, and save at the Cave. A great move.

P…pi…pic…pick up a bargain!

Heather Townsend — Mon, 17 Jan 2011 14:45:07 +0000

After a hectic Christmas it was time to launch the Aladdin’s Cave winter sale 2010-11. Using our trusty penguin friends we developed a campaign to accentuate the massive savings that were up for grabs….

The campaign ran across TV and press, take a look here…

The campaign was a huge success with many customers visiting the store for the sale extraordinaire!

We love Christmas!

Heather Townsend — Tue, 16 Nov 2010 16:12:47 +0000

Leading retailer Aladdin’s Cave has launched it’s 2010 Christmas campaign, and it’s bigger and better than ever! We have even created a Christmas edition of the well known Aladdin’s Cave logo – check it all out here…

Our creative team developed a modern Christmas campaign with a dash of sparkle that could be executed effectively across all touch points – in store point of sale, press, radio, TV and an island wide direct mailer.

The campaign is an extension of the 2010 advertising campaign, which has utilized products being displayed on boards, which are held by a variety of different people, from children dressed up for Halloween, to families wrapped up in the latest range of winter wear. Now that it’s the holiday season – it’s Father Christmas’ turn!

Easter effectiveness.

Jenni Cameron — Thu, 08 Apr 2010 13:00:33 +0000

This direct mailer we produced for leading retailer Aladdin’s Cave featuring a few bunnies and the latest Easter offerings proved a huge hit with sales over the weekend significantly up on the same trading period last year. Ear ear.

Aladdin’s Cave Easter TV ad.

Ethan McClean — Thu, 25 Mar 2010 18:44:14 +0000

After a successful Christmas TV campaign last year Aladdin’s Cave were eager to dip their toes back in to TV advertising in 2010. There’s no better time for it than Easter, because Aladdin’s Cave is bursting with favourites for the whole family to enjoy now that Spring is…springing.

We were challenged with creating a 20 second ad which would get across the store’s range without showing specific products. Also, it had to integrate closely with Aladdin’s Cave’s creative theme this year.

What we came up with is a fun, quirky ad and a bit of a homage to Bob Dylan. Produced with the guys at Channel TV and filmed in-store and using the ever-friendly staff as the stars, we think we’ve come up with a memorable little Easter ad that really captures the character of Aladdin’s Cave.

It was great fun to film so, finger’s crossed, you’ll get to see a few more of these over the course of the year.

Aladdin’s Cave has Xmas all wrapped up.

admin — Thu, 12 Nov 2009 18:18:37 +0000

Leading retailer Aladdin’s Cave has launched its first TV advertising campaign in over five years created and produced in-house by Offshore International…

The four 20-second adverts running in prime positions on ITV Channel Television feature a Christmas parcel unwrapping to showcase some of the huge range of value-for-money Christmas products on sale, with a little Christmas sparkle added to good effect. The client was really happy and importantly the advertising is working.

You can watch the first two adverts here…I’m off to Aladdin’s Cave make sure my Christmas shopping is all wrapped up.

and the second…

The proof is in the pudding… or cake.

Ethan McClean — Thu, 04 Jun 2009 21:49:43 +0000

Aladdin’s Cave celebrated its thirtieth anniversary with a tasty integrated campaign by Offshore International helping to maintain continued success for the popular retailer…

We even made them a birthday cake in the shape of their logo and gave a slice to all their staff. We’re nice like that.

Celebrating in style with improved in-store designs.

Ethan McClean — Thu, 26 Mar 2009 09:54:27 +0000

One of Guernsey’s leading independent retailers, Aladdin’s Cave, celebrated its thirtieth anniversary by introducing new in-store promotional material created by Offshore International Advertising offering its customers a slice of the action.

The large format posters incorporated a special birthday cake in the shape of their logo made especially for the occasion and served up to their staff after being photographed.