Award-winning jewellery designer Catherine Best has launched her winter magazine designed and produced by Offshore International Advertising…

The vibrant edition of Allure magazine showcases Catherine Best’s new Love Letters range and the 2010 Collection, articles about investing in rare stones, plus advice and inspiration on everything that glitters from beautiful diamond rings to personal, unique Moon-signs.

You can read the magazine online at www.catherinebest.com

Award-winning jewellery designer Catherine Best has launched a new online shopping website designed and built by Offshore International Digital…

The site www.catherinebest.com - uses an advanced E-commerce platform for the online shop which showcases her new 2010 collection and 18 other collections, features a zoom function for the products, a magazine, story section, and also incorporates a blogging platform with the ‘Best’ blog.

Designed to achieve optimum usability and with a simple purchase process, the new improved site and initial online marketing has increased web traffic to over 2,000 unique visitors a month.

We think it’s a gem. Visit www.catherinebest.com and have a look for yourself.

Following a successful Christmas TV campaign last year award-winning jeweller Catherine Best has launched a series of new television adverts to promote her jewellery this Christmas.

The adverts created and produced by Offshore International feature animated ribbons flowing through the screen and forming love hearts around the bespoke items of jewellery. The two 20 second adverts on ITV Channel Television showcase items from the popular ‘Love Letters’ and ‘Moon sign’ ranges as well as diamond rings and items from Catherine’s stunning new 2010 collection…

The first advert features the Love Letters and Moon sign ranges alongside diamond rings which can be seen here…

And the second features items from her stunning new 2010 collection, seen here…

‘That piece of work is great and I couldn’t have come up with it”…

I’m lucky [or unlucky depending on how you look at it] to work with some very gifted designers, people that are constantly making me say to myself through gritted teeth, “Damn…that was good.”

This month Tom did these pieces for Catherine Best to promote her Love Letters range, and as you can see they turned out amazingly well. The ads are a simple idea, beautifully executed with great attention to detail, just like the jewellery they advertise. I recall Tom asking me at the outset of the job if I had any ideas. I obviously did and I told him what they were and which ones I thought he should work up and present to the client.

Lucky for Catherine, Tom ignored me completely and came up with the ads below on his own.

Which is…great…isn’t it?

Treasure Week is a great new marketing initiative from award-winning jeweller Catherine Best whereby customers can bring in their old jewellery and have it transformed in to a new treasure. They can choose to melt down and re-use the gold – making it in to any type of jewellery, or they can have the stone set it in to any type of metal, in any style…

All the customer has to do is give a brief of what they want, Catherine or one of her design team will create a new design, then they turn the old piece of jewellery in to something new which can be handed down to future generations. It also has the potential to increase the value of the item.

The campaign created by Offshore International Advertising includes radio, press advertising, direct marketing and in-store promotion. It is running in Guernsey from the 18th until the 25th July and Jersey from the 25th July until the 1st August.

Since appointing Offshore International, award-winning jeweller Catherine Best has experienced record sales following a new brand and advertising campaign across the Channel Islands and nationally. Here is an example of one of the adverts that featured in the Flybe inflight magazine as part of a major integrated campaign…

Award-winning jewellery designer Catherine Best has launched her summer magazine designed and produced by Offshore International Advertising…

The vibrant edition of Allure magazine showcases the most popular colourful gemstones guaranteed to make customers’ summers sparkle, articles about investing in rare stones, plus advice and inspiration on everything that glitters from beautiful engagement and wedding rings to personal, unique Moon-signs. 

Catherine Best’s Sparkle Week across the Channel Islands in April was a phenomenal success with hundreds of people bringing in their jewellery to be professionally repaired.

The campaign by Offshore International Advertising included pan-island radio, press advertising and in-store promotional material…

The first in a series of tactical promotions, Sparkle Week was very effective in increasing footfall to the two unique Catherine Best windmill showrooms and attracting new customers. The second initiative called Treasure Week will be running in July and August encouraging people to bring in their old jewellery to have it crafted in to new treasures.

Award-winning jeweller Catherine Best has launched a fresh, new look brochure to target visitors to the Channel Islands, created by Offshore International Advertising…

The brochure features some of Catherine’s iconic pieces with the creative encouraging people to ‘Experience the story’ behind the sourcing, design and creation of the jewellery.

While the post production on the adverts may have taken ages, it was worth the extra effort: the eye-catching brochures really stand out amongst the many other visitor attractions’ marketing material in hotels, tourist centers and places of interest. Result.

Award-winning jeweller Catherine Best wanted to hold a joint event with Schroders to raise money for the Jersey Animal Health Trust and asked Offshore International Advertising to come up with a suitably different invite. We created a nice visual of a little puppy’s paw out of diamonds, which worked a treat. The event was packed and lots of money was raised for the charity. Result.