Oi has developed and launched a new e-marketing campaign for leading independent financial services company, Cherry Godfrey.

YesMail is a regular email update that brings customers exclusive E-offers with great savings every month, news about Cherry Godfrey’s latest products, and lots more…

The naming and identity links in to Cherry Godfrey’s proposition….they like to say ‘Yes’ to customers applying for loans, insurance and mortgages.

As well as creating, managing, distributing and analysising each email shot using our OiMail system, we have also created a special YesMail sign up section on the new Cherry Godfrey website – 711666.com - which also allows people to tell their friends about the e-club.

Cherry Godfrey is the first pan-island company to offer islanders an online motor and household insurance service through its new website www.711666.com.

The brand new Quote&Pay online service at www.711666.com enables islanders to get a quote and buy a great value new motor or household insurance policy with a click…
Oi was responsible for the redesign and build of the Cherry Godfrey website including programming the bespoke online Quote & Pay functionality. The marketing campaign across Guernsey and Jersey included a teaser element using social media platforms, then direct mail, advertising online, followed by newspaper  and TV advertising, email marketing, point of sale, and PR.

This is the latest in a series of adverts created by Oi to promote  travel insurance cover from Cherry Godfrey, a leading Channel Island financial services company.

Appearing in a special travel supplement, the advert had a really nice creative theme clearly pointing out the benefits of getting a policy from  Cherry Godfrey, all the usual call to actions, plus had a Quick Response (QR) code to make it even easier for customers to get a quote and pay for their travel insurance online at 711666.com via their mobile phone. So, that’s pretty much everything covered.

Oi has launched the first advertising campaign in the Channel Islands using a Quick Response (QR) code for leading financial services company, Cherry Godfrey.

The adverts, which promote the speed at which customers can get quotes and pay for comprehensive travel insurance (from as little as £9.99) designed specifically for Islanders, feature the special QR code which enables people to use their smartphones to instantly access Cherry Godfrey’s website 711666.com. All they have to do is download a QR image-reader app, point their smartphone’s camera at the code on the advert, and the Cherry Godfrey website will instantly show on their phone…

For those who may not be aware – a QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes, and is now starting to take off in the UK.

As a full-service agency, with the Channel Islands’ largest digital media team, we see the huge potential and ongoing growth in QR codes. They are a great way of linking traditional advertising with digital media, remotely and quickly.  That’s why we’re looking forward to seeing the results of this campaign, and will be using QR codes in many more campaigns to come.

As part of Cherry Godfrey’s ongoing social media strategy the YouTube channel features expert advice from staff at the financial services company, promotions and will have lots more content in the coming months. Click here to visit the Cherry Godfrey YouTube channel…

Cherry Godfrey will be launching Facebook and Twitter campaigns in the near future, also coordinated by Oi.

Following on from some serious Flash programming on the home page of the Cherry Godfrey website, the Oi digital team has also introduced customised animated clocks on the travel insurance section of www.cherrygodfrey.com…

The series of clocks are linked up to be in real time with various international time zones, plus the programming also allows for automatic changes with the different summer and winter times.

If you’ve got time have a look here.

We recently produced a really nice brand awareness Flash animated banner advert for Cherry Godfrey.

Featuring on the home page of www.cherrygodfrey.com the banner was the most effective way to showcase the wide range of services Cherry Godfrey provides. After a load of story-boarding, and some heavy duty Flash programming, we had lift off! Check it out here.

A recent television advertising campaign created and produced by Offshore International Advertising for leading financial services company, Cherry Godfrey, resulted in a 31% increase in loan sales.

“For a business 17-years old to achieve such a high increase in sales year on year is exceptional,” said Dave Cherry, Managing Director of Cherry Godfrey.

“The team at Offshore International nailed the brief and their campaign delivered beyond our expectations, so it’s a big well done from us”…

The 20-second commercial on ITV Channel Television featured Cherry Godfrey staff saying ‘Yes to loans’. Nice to hear, when so many companies are saying no. The planning by Offshore International included securing prime spots during the final of Britain’s Got Talent. The campaign was supported by online banner advertising.

Offshore International Advertising are currently working on a brief for a new TV campaign, which breaks in August. No pressure then!

Leading Channel Island financial services company, Cherry Godfrey, has launched a pan-island TV advertising campaign created and produced by Offshore International Group…

The 20-second commercial introduces Cherry Godfrey staff saying ‘Yes to loans’.  Nice to hear, when so many companies are saying no. The planning by Offshore International included securing prime spots during the final of Britain’s Got Talent. The campaign was supported by online banner advertising and has been very effective for our client – pleased that the campaign reinforced fact that ‘cherrygotmeabetterdeal‘.

After a new pan-island advertising campaign including radio and print, Cherry Godfrey -  Dave Cherry Guernsey decided that next up for a re-imaging was their corporate website. They were looking for something bigger, more striking, easier to navigate, with more enhanced functionality and a much more streamlined interface.

Offshore International once again rose to the challenge. The design and digital sides of the business came together to provide the client with a new website that met and then exceeded their expectations, combining a striking yet simple visual design supported by robust and practical technical development…