Well, working on this cool new website from Guernsey Post’s Philatelic Bureau was lots of fun for those involved at Oi. The e-commerce website is part of a campaign to promote its new Penny the Postie children’s book – a great present for young children…
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The Oi digital team are launching a new e-commerce microsite for Guernsey Philatelic promoting its new Penny the Postie children’s book – a great present for young children…
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The Sherlock Holmes product marketing campaign is well under way with over 1,000 units sold in the first few weeks and demand continuing at a great pace…
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Offshore International Advertising has created a special 150th anniversary identity for Sir Arthur Conan Doyle, the creator of Sherlock Holmes, as part of an international marketing campaign.
The clean and sophisticated identity is being used within a campaign to market the special Sherlock Holmes themed stamp Mystery Pack from Guernsey Post sold around the world.
The marketing campaign includes direct mail, direct response print advertising, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, social media marketing via Facebook, Twitter and blog seeding.
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We’re particularly proud of our recent Sherlock Holmes integrated marketing campaign to launch a Stamp Mystery Pack from Guernsey Post. The elements involved direct mail, direct response print ads, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, and social media marketing via Facebook and blog seeding.
The brief was to speak directly to the stamp consumer and persuade them to buy the highly innovative Sherlock stamp story pack, so direct mail was an instinctive first approach to initially target their existing customers.
This isn’t junk mailing though. When done well, direct mailings are cost-effective and achieve good response rates, which means sales. Thousands of highly targeted mailings went out internationally. So the mailer design had to be just right.
Targeting customers in bulk is a fine art. You have to….
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