‘Open me!’…  is one crucial part of the message that a great piece of direct mail should say.  For our client ‘Quality, professionalism and experience’ is another element of the message.  For this individual service, ‘Just for you’ was the final part.

When we were approached by our client, MeesPierson, to design a direct mail piece for a brand new, highly-exclusive banking service, ideas came sailing in.  The high-net worth individuals invited to join the Channel Island Select Service, would first hear of this service through a clever piece of direct mail.  A bespoke envelope, flyer and invitation to join the service were the separate compartments…