Every year hundreds of people are killed and injured due to driving whilst under the influence of alcohol. Some get away with cuts and bruises and a battered car, others are not so fortunate. Offshore International Advertising took the idea of an annual publicity campaign, to highlight the problem and get drivers to change their ways, to the Guernsey Police, and since Christmas 2004 we have helped cut the number of convictions and helped to make the island a safer place to be with strong and thought provoking campaigns designed for maximum impact with minimum budget…

Over the years we’ve pulled out as many stops as possible to make the campaigns stand out in the public imagination and draw as much attention to the problem as possible; huge billboards (one with an actual car smashing through it), planes dragging the campaign message across the skies over the island, adverts, radio, posters and beer mats in the pubs, tee-shirts for bar staff, adverts on the urinals in pub toilets, direct mail pieces, organisation of PR, advertising on the buses, police cars and taxis…pretty much everything and anything that we could squeeze into the tight budgets. Take a look at the past 4 years hard work here…