‘Open me!’…  is one crucial part of the message that a great piece of direct mail should say.  For our client ‘Quality, professionalism and experience’ is another element of the message.  For this individual service, ‘Just for you’ was the final part.

When we were approached by our client, MeesPierson, to design a direct mail piece for a brand new, highly-exclusive banking service, ideas came sailing in.  The high-net worth individuals invited to join the Channel Island Select Service, would first hear of this service through a clever piece of direct mail.  A bespoke envelope, flyer and invitation to join the service were the separate compartments…

Ethan came up with a fantastic concept, which communicated these ideas all at the same time, and went one step further.  Playing chiefly on MeesPierson’s lengthy history, from 1720, which goes hand in hand with experience, the concept was born: ‘Over 300 years of knowledge and experience.  Now dedicated just to you.’  Cartography plays big part in the imagery of the design, using a map of the Channel Islands dating back to the 18th Century for the envelope.  To contrast, a Digimap of exactly the same perspective of Guernsey and Jersey, 300 years later, was used for the invitation inside.

This idea emphasises MeesPierson’s heritage and commitment to high standards, which have stood the test of time.  It is a culmination of those many years of experience and we think Ethan hit the nail on the head with the creative outcome.

The new look client newsletter is fresher looking, easier to read, more engaging and has been well-received. That all adds up to an effective piece of communication.

Offshore International Advertising has re-branded and created a new identity for Shore – the online banking service from MeesPierson…

The work included an interactive training DVD designed and built by Offshore International Digital along with a training manual.

MeesPierson Guernsey has produced a vibrant new brochure to promote its Private Banking and Investment Management services, created by Offshore International Advertising.

The A4 brochure showcases iconic colour images of Martello Towers and stunning local scenic shots. The finishing touch was a decision to print the brochure on an exceptionally high quality, un-coated stock adding a premium feel to the piece. See more…

Offshore International Digital has created a new interactive training CD for Shore – the online banking service from MeesPierson…

The opening sequence had to reflect the key features of the service offering and providing an introduction to the training module content of the disc.

We developed a 3D environment using brand colours and created an animated streak of light which would navigate us from one scene to another. Once this was done we set about creating a visual representation of each of the key service offerings and linked them all together in one environment.

The work was initially constructed and animated in After Effects with screen shots and other elements imported to the environment.

The audio track was professionally recorded and then edited in house and added to the animation.

Once completed the work was output and compiled in Flash, including the bespoke interface for the training tool.

The interface design is clean and initially offers an autoplay of all content, with the option to skip this stage, followed by a menu led user interface allowing access to individual elements of the project as required.

The screen capture work was completed in adobe captivate and exported into flash to be integrated with the voice track and other content.

The final project, featuring introduction and closing animations and six modules alongside other contact information and faq’s, was authored and written to an autoplay CD for distribution. The packaging was a standard DVD case with printed insert and booklet and discs with full colour printed face artwork.

The finished product is a polished autoplay CD which can be viewed on any system and offers an in depth guide to the function of the banking system.