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Papercraft.

August 24th, 2011   |   Posted by

Who knew you could do so much with paper?



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Let there be light.

August 23rd, 2011   |   Posted by

I love lamps. They’re great aren’t they? You need light…hey presto! there it is at the press of a button or flick of switch. Marvellous I’m sure you’ll all agree. You know what else I love? Ducks. Love em’, the little feathery bundles of joy. Especially when they’re served with pancakes, hoisin sauce and those strips of cucumber and spring onion. Delicious. I’ve often sat alone in the dark wishing I had my two loves smashed together into some horrendous Frankenstein’s monster; a terrifying conglomeration of feathers and shadow-casting light.

Well…thank God for artist Sebastian E then. Thanks Sebastian, my world is now complete.

Check out more marvels from Sebastian after the break…



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Find all your problems…

August 23rd, 2011   |   Posted by

A beautifully shot and (in a couple of the executions) beautifully post-produced campaign for Mammadaba Latvia State Forests by MOOZ. Simple and direct but the lush photography and the 3D / Photoshop work really sell the idea. Some are better than others (the RUSH one is my favourite) but even so, the headline is a winner…top stuff. See all after the break…



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Coke waves goodbye to landfill.

April 20th, 2011   |   Posted by

So Coca-Cola is bad for you, is it? Well, there’s always a positive for every negative, now isn’t there? So some people may moan that it’s bad for your insides and rots your teeth…but on the flip side of the coin it is really good for ‘actually’ cleaning coins and it does marvels for getting rid of stains in your toilet as well. So, the prospect of legions of toothless kidz running amok on the streets with foul breath and bad digestion has definitely been wrapped in a comfy blanket with a tasteful silver lining there I think we’d all agree.

However, Coke isn’t resting on it’s laurels as purely a head-on competitor to Domestos, oh no…now they’re taking on the insidious and evil bits of chipboard and laquered steel all shoppers fear…that’s right, The Display Stand.

Read on to see some real environmental good being put into action by a company that most people would believe didn’t give a toss about the environment. Oh how they’ll all be regretting that belief…



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The power of social media – not afraid to use it.

April 15th, 2011   |   Posted by

The power of social media for marketeers and consumers alike, is undoubtedly huge. It allows anyone to express their view openly, which can in turn be viewed by their Facebook ‘friends’ or Twitter ‘followers’, in turn, this can directly influence the decisions that we make as consumers, or as businesses. That is an intimidating prospect for anyone, especially a retail bank in the midst of the credit crunch…



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Predator: The Camera that Learns.

April 5th, 2011   |   Posted by

This is absolutely ASTOUNDING. it’s a long video (4:12) so if you have the attention span of a 6yrd old after drinking a Mountain Dew, then skip to 1:04 and watch the world of tech get one step closer to Minority Report.

LINK to write-up on project.



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fLOOPing Brilliant

April 5th, 2011   |   Posted by

Hot Wheels…we all remember them, and if we don’t…then, umm…well, we don’t. We were probably doing something a lot more interesting with our day. I’d hazard a few guesses but one likes to keep things family friendly don’tcha’know? Anyway, here’s a little bit of loveliness from Oglivy & Mather on a Bogota motor-way in Colombia. How they did it and other installations from Hot Wheels inside the break…



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Live life in colour.

April 4th, 2011   |   Posted by

Imagine life if all the drab and dreary grey buildings and structures were brought to life in vibrant colour. What a different journey to work we would all have. Surely it would be a better start to the day, being surrounded by colour rather than boring grey.

Well that’s the idea behind Dulux’s ‘Let’s Colour Project’…



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Escape machines.

March 30th, 2011   |   Posted by

Mysterious black cubes appeared in Paris recently. Dubbed “Escape machines”, these formed part of a brilliantly fun campaign by DDB Paris to promote French travel company Voyages-SNFC



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Play-OrlanDoh.

March 10th, 2011   |   Posted by

Just came across this neat little bit of sculptural squidgyness. We all remember messing around with Play-Doh as kidz; hours spent amongst open tubs of various coloured (flavoured?) nonsense trying in vain to make a dinosaur but always ending up with something phallic instead of prehistoric. Well, General Motors have decided to go all touchy-feely for the marketing of their all new Chevrolet Orlando, and have opted to use 1.5 tons of Play-Doh to make us think of those Halcyon days when our parents screamed from the open bedroom doorway at the sight of our Triceratops that resembled something more usually found in the window of Ann Summers…



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Hot n’ Wholesome n’ Genius.

January 18th, 2011   |   Posted by

Is there any better way to feel warmed on a blisteringly cold early morning, than to be confronted by the sight of some hot buns huddled in a bus shelter? Of course there isn’t…it was a rhetorical question…



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Cliff-hanger novelty.

November 25th, 2010   |   Posted by

Designed to reflect the ‘heart-stopping’ content in James Patterson’s new series of novels, “Maximum Ride,” strategically placed floor stickers make up an installation launched to promote the recently released works…



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The power of counter-campaigns.

November 11th, 2010   |   Posted by

Environmental activists campaign against the oil giant Chevron

Chevron’s new “We Agree” campaign was criticized as greenwashing before it even got off the ground. Protestors leapt into action to highlight the company’s responsibilities with its very own spoof campaign.



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Inspiration from other islands to whet your appetite.

October 26th, 2010   |   Posted by

Monteith's of NZ pick up a silver in packaging design

Not to be confused with wetting your whistle on the award winning local brew above, or with island drinking culture for that matter. This is simply a collection of New Zealand’s finery in design.



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