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No Waiting.

October 26th, 2010   |   Posted by

A good use of old street signs as household furniture…



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Tipp-Ex takeover.

October 21st, 2010   |   Posted by

Brands ‘breaking out of the box’ and literally taking over the website on which they are advertising is becoming a common feature across the web. In this case, it’s Tipp-Ex using the video sharing platform, YouTube.



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Scratching the surface.

October 21st, 2010   |   Posted by

This is one of an amazing collection of wall scratches by Alexandre Farto, found in Moscow.



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Saving Type.

October 21st, 2010   |   Posted by

Known by locals as the Buchstaben Museum, the Museum of Letters in Berlin is a must see for type lovers…



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A brilliant nostalgic spectacle.

October 15th, 2010   |   Posted by

Specsavers Mr Men Campaign biggest ever free offer

Following the success of Specsavers Postman Pat campaign comes the biggest ever free offer TV advert from the biggest optical retailer in the UK.

‘The Mr. Men’s ageless appeal suits the campaigns’ broad target audience…’ explains , Specsavers’ marketing director, Richard Holmes.

Sure to be an instant success, the re-make of the the much loved children’s series from 1975 turns Mr Happy of Happy Land into Mr. Miserable having failed to get his freebies from Specsavers.

See Mr. Happy take his frustrations out on Mr. Tickle and Mr. Bump here or visit the Mr. Men branded Specsavers Website.

Yet another insightful campaign from Specsavers creative team, keeping Specsavers at the cutting edge of the competition.

Mr. Happy should’ve gone to Specsavers. As if that wasn’t amazing enough, check out the MSN take over here



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smart Little buggers, aren’t they?

October 1st, 2010   |   Posted by

smart car. Really smart idea.

BBDO Toronto came up with this truly awesome bit of ambient advertising to promote the smart car’s ability to park anywhere in a busy city environment. Click the photo to see the poster used to promote the ambient installation.



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Terminal monstrosity.

September 10th, 2010   |   Posted by

Gareth Rowson on AFF course in Spain

I might be being hard on myself, but judging by the picture above it’s unlikely. Still, this is what they call an ‘unstable exit’ and is all part of the AFF training – I just took a little longer than ideal to regain stability. You can watch all the action here.

Thankfully I passed, and fortunately we don’t get grades at freefall university, so a pass is a pass! It’s another tick off the annual ‘year older, what have you done?’ personal log. It’s been a long time coming so I finally took a week off and headed to Madrid for a few days jumping. The plan was to become fully qualified, but with only 4 days and the last shut down with high winds, I’m still shy 4 or 5 jumps and a packing course but 14 jumps with 7 of them solo remains satisfying for now.

Not to worry, one of the pros is keen to have some skydiving tee designs done in exchange for free jumps and training. Then I’ll be free to continue my globe trotting adventures complete with aerial views at terminal velocity. Big thanks to all the expert instructors and packing crew that saved my life dozens of times at the drop zone.

Once you hop and pop, you can’t stop!



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Office wishlist.

September 1st, 2010   |   Posted by

With the new Oi office in mind I have been looking for inspirational office decor…



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Oceans of opportunity.

August 5th, 2010   |   Posted by

Scillonian Pilot Cutter

Two classic pilot boats were in Guernsey during July courtesy of Set Sail Trust. I had the privilege of sailing around the world on one and still made it back to the office for Monday.

The Scillonian Amelie Rose and the Bristol Channel Morwenna are replicas of their 1800s counterparts and were here as part of the Trust’s initiative – supporting the development of marine education and nautical activities.

I was a mere supervisor (turned camera crew) for a rope pulling, bow ducking and tiller wrestling group of young type 1 diabetics.

Our circumnavigation of the world and all those grins are caught on video here as a big thank you to all those involved.



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Careful…now they’re watching you.

July 21st, 2010   |   Posted by

Back in April I posted about interactive billboards from IBM. Back then they only recognised colours, but I pondered on where this could go. In fact, here’s exactly what I pondered all those long months ago: “…but seeing as it’s all driven by software, the possibilities are endless. Imagine using facial recognition software to decide whether the ad is being viewed by a male or a female and then displaying a different, gender-specific message?”
Well…the time for pondering is over…


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Simply WOW.

July 15th, 2010   |   Posted by

Casa Son Vida is a luxury villa located in the exclusive community Son Vida, Palma de Mallorca, Spain. This is the first of six planned villas on the island. The result of a collaboration between Cosmopolitan, a new, luxury reals estate company, tec Architecture and Marcel Wanders Studio, responsible for the amazing, unique interiors…



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The smart fridge.

July 15th, 2010   |   Posted by

An intelligent, talking fridge is on the cards for industrial designer Ashley Legg.

She hopes to revolutionize the eating habits of those who always find an excuse not to cook a decent, healthy meal and instead opt for the easier, less thought involved option of ready meals. I have to admit I often fall into this category. It’s not that I’m generally lazy, it’s more that i have never learnt to cook or even really tried. Ok maybe I am a bit lazy in that respect. I think I need this fridge…



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Jaws, jaws, jaws.

July 14th, 2010   |   Posted by

Another nice bit of work here, this time a bit more brash than DEVIL, but equally as cool (especially if you’re into movie posters like me). This beautiful domestic one sheet for Alex Aja’s Piranha 3D pays direct homage to Joe Dante’s original ’78 film and Steven Spielberg’s Jaws. If you feel inclined to watch people in bathing costumes get eaten by fish, you can check out the trailer at the movie title link above.



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The Devil’s in the details.

July 14th, 2010   |   Posted by

Beautifully simplistic yet killer execution for the first official movie poster of the new film DEVIL, produced by M. Night. Shyamalan.



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LuminAReyougottabekidding?!

July 14th, 2010   |   Posted by

This is the guy that won the Audi Tony Stark Innovation contest to promote the R8 and won $15,000 to further develop his idea. His incredible invention consists of a small computer, a pico projector and a camera, all packed into an angle-poise-style light that projects the internet onto the desk, wall or anything you point it at. The camera watches this image and can detect if you touch anything: you can type on a projected keyboard, for example. I’m still speechless by the sheer awesomeness of this. I’m gonna’ have to go lie down.



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You speak more than you think.

July 14th, 2010   |   Posted by

This brilliant campaign for Listerine Antiseptic Mouthwash from ESPM Brazil, is a beautifully simple premise and execution that makes me smile and wish I hadn’t had that cornish pasty for breakfast.

Read on for the ads in full.



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