Uncategorized « Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency
Offshore International Group

What Willy Wonka would have done.

June 17th, 2011   |   Posted by

When is a chocolate website more than just a chocolate website? When it’s a chocolate website.

Sagres, Portugal’s leading beer brand, recently brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer. They then challenged their digital agency to come up with something equally as original to promote it. What they came up with is as close to genius as I can think of.

Click Here to read more and watch a video of the site ‘literally’ being made.



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The new rulers of the world.

June 17th, 2011   |   Posted by

It has been said that if cats were able to do the things that humans could, then the mixture of this along with their intelligence, cunning, sense of superiority and aloofness would allow them to take over the world and we’d all be relegated to sleeping in the garden and doing tricks for the entertainment of our new feline masters.

Well…the end is quite probably nigh.

Cravendale : Milkmatters



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Where web development meets super-injunctions.

June 8th, 2011   |   Posted by

With all the controversy with super-injunctions and professional sports people, namely Ryan Giggs, how could I pass the chance to write a post on the topic?



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Mobile mania and social media a changing world?

May 30th, 2011   |   Posted by

Over the last 20 years, mobile devices have grown to become the world’s most ubiquitous communications tool, which makes the mobile network an ideal platform to communicate and engage with your audiences instantly and on demand. Based on this insight, brands around the world are incorporating mobile marketing into their marketing strategies so that they can reach and engage their audiences in ways that have never been possible before…



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Moving on from the Gorilla.

May 20th, 2011   |   Posted by

It’s been a while since the Cadbury Gorilla ad entered our lives, but watching it again fills me with just as much joy as it did the first time (see it here). Pure genius. There have been a few consecutive ads from cars to cocoa beans, but does the latest one cut the mustard?….



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The internet is a playground.

May 12th, 2011   |   Posted by

David Thorne's Book

Trolling now more commonly reflects those than infect the online world with inflammatory and extraneous messages designed to irritate, upset and get a rise out of the average user. But its history derived from a little tongue and cheek. Veteran users would post previously discussed questions designed to weed out the unwitting newbie from the established user. This then expanded to playing that of a seriously deluded user often using humor to provoke response to their online folly…



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Safest house.

May 12th, 2011   |   Posted by

At first glance this appears to be an eyesore of an abandoned military building. However look closer and you realise this is actually possibly the world’s safest house…



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The IE6 Countdown.

May 9th, 2011   |   Posted by

Microsoft is moving the world off Internet Explorer 6… Hopefully…



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Try not. Do… or do not.

May 6th, 2011   |   Posted by

This might sound like new age rainbows and butterflies or for you geeks you know I just quoted Yoda in Star wars. (I proudly state that I’ve never seen even one Star Wars movie…being an American that’s near treason)

Fear not, this is not about finding your inner peace or Ewoks (I think that’s what they are called) rather this title reflects the most poignant lesson I took from our training session with Paul Burns covering how to better understand our clients, and better creative brief writing…



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Coke waves goodbye to landfill.

April 20th, 2011   |   Posted by

So Coca-Cola is bad for you, is it? Well, there’s always a positive for every negative, now isn’t there? So some people may moan that it’s bad for your insides and rots your teeth…but on the flip side of the coin it is really good for ‘actually’ cleaning coins and it does marvels for getting rid of stains in your toilet as well. So, the prospect of legions of toothless kidz running amok on the streets with foul breath and bad digestion has definitely been wrapped in a comfy blanket with a tasteful silver lining there I think we’d all agree.

However, Coke isn’t resting on it’s laurels as purely a head-on competitor to Domestos, oh no…now they’re taking on the insidious and evil bits of chipboard and laquered steel all shoppers fear…that’s right, The Display Stand.

Read on to see some real environmental good being put into action by a company that most people would believe didn’t give a toss about the environment. Oh how they’ll all be regretting that belief…



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Predator: The Camera that Learns.

April 5th, 2011   |   Posted by

This is absolutely ASTOUNDING. it’s a long video (4:12) so if you have the attention span of a 6yrd old after drinking a Mountain Dew, then skip to 1:04 and watch the world of tech get one step closer to Minority Report.

LINK to write-up on project.



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fLOOPing Brilliant

April 5th, 2011   |   Posted by

Hot Wheels…we all remember them, and if we don’t…then, umm…well, we don’t. We were probably doing something a lot more interesting with our day. I’d hazard a few guesses but one likes to keep things family friendly don’tcha’know? Anyway, here’s a little bit of loveliness from Oglivy & Mather on a Bogota motor-way in Colombia. How they did it and other installations from Hot Wheels inside the break…



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Play-OrlanDoh.

March 10th, 2011   |   Posted by

Just came across this neat little bit of sculptural squidgyness. We all remember messing around with Play-Doh as kidz; hours spent amongst open tubs of various coloured (flavoured?) nonsense trying in vain to make a dinosaur but always ending up with something phallic instead of prehistoric. Well, General Motors have decided to go all touchy-feely for the marketing of their all new Chevrolet Orlando, and have opted to use 1.5 tons of Play-Doh to make us think of those Halcyon days when our parents screamed from the open bedroom doorway at the sight of our Triceratops that resembled something more usually found in the window of Ann Summers…



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Building bridges.

March 1st, 2011   |   Posted by

This proposed transformation of an unused section of the Salerno-Reggio Calabria Highway, in Italy, is pretty spectacular to say the least…



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Lil Wayne sets a social media world record.

February 17th, 2011   |   Posted by

I’m not one of those people that think “Lil Wayne is a poet,” but as an American abroad I could only find it entertaining that the lil rapper now holds the Guinness World Record title for “Most Facebook Likes in a 24 Hour Period.”…



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My bank looks nothing like this. Unfortunately.

February 15th, 2011   |   Posted by

Looking at this it’s hard to believe this is a bank. But it is. Not, however, the usual dull, corporate coloured environment you  would expect from your local bank…



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