One of our clients, leading Jersey estate and lettings agency Thompson Estates, recently received the Highly Commended award for Marketing at the hotly contested UK Property Awards in association with Bloomberg Television and Google…

The UK’s premier estate agents gathered at the Lancaster Hotel, Hyde Park, in London for the awards which, combined with other regional awards’ programs for Arabia, Europe, the Americas, Africa and Asia Pacific, form the globally renowned International Property Awards.

‘We are so pleased to have received this award, not only does it reinforce that our quality of service is equal to that of our mainland peers, but it also shows our dedication to communicating with our clients in the right way’, said Margaret Thompson, Thompson Estates Managing Director.

Thompson Estates entered the awards after appointing Oi to refresh their brand and marketing materials. This included a re-design of Property Monthly, Thompson Estates’ monthly property magazine which is distributed island-wide, as well as a new advertising campaign. The advertising was designed to focus on each of Thompson Estate’s unique selling points – from their quality of service, convenient office high street location, to longer opening hours. A new look Thompson Estates website and social media activity is being launched shortly.

‘Working closely with Thompson Estates over the past few months it is very evident that they are enthusiastic and a customer focused business,’ said Heather Townsend, Director of Oi Jersey.

‘We’re really proud to have produced work worthy of this prestigious award that reinforces the high standards Thompson Estates has across their business,’

Established 17 years ago, the International Property Awards are the world’s most prestigious property competition and cover residential as well as commercial categories. Judging is carried out through a meticulous process involving a panel of over 80 experts and covering every aspect of the property business.

Creative ran across press and in-store featuring a lovely concept of some nice cuddly toys, and a pretty scary monster lurking in the background! Attention-grabbing work in a fun kind of way.

Cherry Godfrey is the first pan-island company to offer islanders an online motor and household insurance service through its new website www.711666.com.

The brand new Quote&Pay online service at www.711666.com enables islanders to get a quote and buy a great value new motor or household insurance policy with a click…
Oi was responsible for the redesign and build of the Cherry Godfrey website including programming the bespoke online Quote & Pay functionality. The marketing campaign across Guernsey and Jersey included a teaser element using social media platforms, then direct mail, advertising online, followed by newspaper  and TV advertising, email marketing, point of sale, and PR.

Intertrust wanted a brand presence in Guernsey Airport departure lounge, and challenged us to design an advert to be run in the lounge for a year long placement, so this needed to have longevity and achieve real stand out amongst the competitor ads…

The Oi creative team came up with a winner – a simple, fresh, uncluttered and meaningful piece. It emphasises the local office, the services it offers and that these services can help you achieve greater things. The Reach. Higher message has a good feel to it as you walk under the ad and out through the door to board your plane.

Keep a look out for it next time you’re passing through.

We recently launched the latest in a series of adverts locally, nationally and internationally for Collins Stewart Wealth Management, which highlight how by being genuinely independent it is free to recommend solutions that best suit its clients needs.

The creative continues the theme of showing what lies below the surface, or behind the scenes, of the  leading investment manager and stockbroker: a rigorous investment process, advanced portfolio management techniques and international expertise, making Collins Stewart Wealth Management an independent source of investment power.

This is the latest in a series of adverts created by Oi to promote  travel insurance cover from Cherry Godfrey, a leading Channel Island financial services company.

Appearing in a special travel supplement, the advert had a really nice creative theme clearly pointing out the benefits of getting a policy from  Cherry Godfrey, all the usual call to actions, plus had a Quick Response (QR) code to make it even easier for customers to get a quote and pay for their travel insurance online at 711666.com via their mobile phone. So, that’s pretty much everything covered.

Oi has launched the first advertising campaign in the Channel Islands using a Quick Response (QR) code for leading financial services company, Cherry Godfrey.

The adverts, which promote the speed at which customers can get quotes and pay for comprehensive travel insurance (from as little as £9.99) designed specifically for Islanders, feature the special QR code which enables people to use their smartphones to instantly access Cherry Godfrey’s website 711666.com. All they have to do is download a QR image-reader app, point their smartphone’s camera at the code on the advert, and the Cherry Godfrey website will instantly show on their phone…

For those who may not be aware – a QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes, and is now starting to take off in the UK.

As a full-service agency, with the Channel Islands’ largest digital media team, we see the huge potential and ongoing growth in QR codes. They are a great way of linking traditional advertising with digital media, remotely and quickly.  That’s why we’re looking forward to seeing the results of this campaign, and will be using QR codes in many more campaigns to come.

A major property developer has appointed Oi as its full-service marketing agency to work on some of Guernsey’s most iconic and important developments over the coming years…

Charles McHugh of The Strategic Development Partnership and the consortium of investors he represents has appointed the agency to work on a wide range of development projects including the redevelopment of the former Randall’s Brewery site in St Julian’s Avenue.

As design plays such an integral part of property development, we’re really excited about working on the different projects spanning up to 10 years, which will involve everything from brand strategy and creation to fully integrated marketing campaigns.

Due to the diversity of the various developments there’s a great opportunity to create some truly different and outstanding work, so watch this space.

Waitrose, the supermarket chain of the John Lewis Partnership, whose reputation has been built on the quality and freshness of their food, has appointed Oi to work as its Channel Island marketing agency…

“We are absolutely thrilled to be appointed to work with such a prestigious, quality brand. Everyone at Oi is looking forward to working with the team and using our local expertise to help Waitrose become the brand of choice for Channel Islanders,” said Heather Townsend, Account Director at Oi.

Waitrose recently acquired the Checkers stores at Red Houses and Rue des Pres in Jersey and Admiral Park in Guernsey, and the Safeway stores in each island. The stores will provide over 130,000 sq ft of selling space and open as Waitrose in a phased programme in early 2011.

The existing 480 employees in all five supermarkets will be offered roles within Waitrose and will have the opportunity to become Partners within the John Lewis Partnership. Waitrose is also creating additional jobs in each island and will invest in training and development for all employees.

“People in the Channel Islands have been telling us for years that they want a Waitrose. Our supply relationship with Sandpiper CI shows there’s strong demand for Waitrose quality food and I’m delighted that we will now be able to bring the full Waitrose offer to the Channel Islands,” said Mark Price, Waitrose Managing Director.

“The move is part of our strategy to make the Waitrose brand accessible to more people in more places and builds on our recent acquisitions from the Co-op and Woolworths, as well as our strategic partnerships with Welcome Break and Boots.”

In line with its commitment to local sourcing, Waitrose is planning to sell a wide range of food produced within the Channel Islands and will be working closely with local suppliers.

After a hectic Christmas it was time to launch the Aladdin’s Cave winter sale 2010-11. Using our trusty penguin friends we developed a campaign to accentuate the massive savings that were up for grabs….

The campaign ran across TV and press, take a look here…

The campaign was a huge success with many customers visiting the store for the sale extraordinaire!