One of our clients, leading Jersey estate and lettings agency Thompson Estates, recently received the Highly Commended award for Marketing at the hotly contested UK Property Awards in association with Bloomberg Television and Google…

The UK’s premier estate agents gathered at the Lancaster Hotel, Hyde Park, in London for the awards which, combined with other regional awards’ programs for Arabia, Europe, the Americas, Africa and Asia Pacific, form the globally renowned International Property Awards.

‘We are so pleased to have received this award, not only does it reinforce that our quality of service is equal to that of our mainland peers, but it also shows our dedication to communicating with our clients in the right way’, said Margaret Thompson, Thompson Estates Managing Director.

Thompson Estates entered the awards after appointing Oi to refresh their brand and marketing materials. This included a re-design of Property Monthly, Thompson Estates’ monthly property magazine which is distributed island-wide, as well as a new advertising campaign. The advertising was designed to focus on each of Thompson Estate’s unique selling points – from their quality of service, convenient office high street location, to longer opening hours. A new look Thompson Estates website and social media activity is being launched shortly.

‘Working closely with Thompson Estates over the past few months it is very evident that they are enthusiastic and a customer focused business,’ said Heather Townsend, Director of Oi Jersey.

‘We’re really proud to have produced work worthy of this prestigious award that reinforces the high standards Thompson Estates has across their business,’

Established 17 years ago, the International Property Awards are the world’s most prestigious property competition and cover residential as well as commercial categories. Judging is carried out through a meticulous process involving a panel of over 80 experts and covering every aspect of the property business.

A team at Oi have been busy over the last few months working on a large branding project for Collins Stewart Wealth Management to integrate the Anderson Charnley investment business they acquired.

After extensive research it was decided to re-brand the Anderson Charnley business to the 360° Service from Collins Stewart Wealth Management. The the 360° proposition encapsulates the fact that the Service provides clients an all-encompassing approach to managing their wealth, backed by a long-term strategy tailored to personal lifestyle goals. Provided by experienced planning and investment professionals the 360° Service aims to give more clarity and control over personal finances and puts clients, with a total net worth in excess of £1million, in the driving seat of their financial future and lifestyle.

By selecting very unique photography we were able to reinforce the 360° concept and how the Service looks at all aspects of a high net worth client’s personal lifestyle goals. From creation of the identity to all other marketing communications material we focused on creating a strong theme to brand this sophisticated service.

Brochures were finished with high specifications including quality stocks, metallic inks, and spot varnishes. Big, striking images with the special 360° effect were incorporated as much as possible.

We also spent considerable time to produce a perfect bound A5 book full of case studies emphasising how the 360° Service has benefited different profiled clients.

The website www.collinsstewartwealth.com/360 features more 360° imagery, case studies, literature section, and will be further developed in the coming months, to include interactive tools and literature section.

An all round great project to work on, and develop going forward.

Oi has developed and launched a new e-marketing campaign for leading independent financial services company, Cherry Godfrey.

YesMail is a regular email update that brings customers exclusive E-offers with great savings every month, news about Cherry Godfrey’s latest products, and lots more…

The naming and identity links in to Cherry Godfrey’s proposition….they like to say ‘Yes’ to customers applying for loans, insurance and mortgages.

As well as creating, managing, distributing and analysising each email shot using our OiMail system, we have also created a special YesMail sign up section on the new Cherry Godfrey website – 711666.com - which also allows people to tell their friends about the e-club.

A major property developer has appointed Oi as its full-service marketing agency to work on some of Guernsey’s most iconic and important developments over the coming years…

Charles McHugh of The Strategic Development Partnership and the consortium of investors he represents has appointed the agency to work on a wide range of development projects including the redevelopment of the former Randall’s Brewery site in St Julian’s Avenue.

As design plays such an integral part of property development, we’re really excited about working on the different projects spanning up to 10 years, which will involve everything from brand strategy and creation to fully integrated marketing campaigns.

Due to the diversity of the various developments there’s a great opportunity to create some truly different and outstanding work, so watch this space.

Taj Group London recently approached Oi to produce their new employee handbook along with a “training passport” which is modelled after a traditional passport used to track an employee’s training and development while at Taj…

After putting the pitch forward against 3 other agencies Oi is proud to now be working on the group’s new employee handbook entitled ‘My Taj’.

It will be given to employees of Taj Group London (a TATA Enterprise) which owns the four star Crowne Plaza London St James and the five-star 51 Buckingham Gate Taj Suites and Residences.

The global hotel brand wanted to create an employee handbook that lives up to the hotel’s luxury standards from both an external and internal communications perspective. The challenge was to create an employee handbook that employees are happy to read and refer back to, whereas often times wordy policy manuals get thrown in the back of a closet or at the bottom of a drawer.

When working with an international, luxury hospitality brand, where its employees are one of  its selling points, building strong internal brand communications is just as important as the consumer facing material.  This handbook will be kept and enjoyed as representation of a company with a rich Indian heritage and a global presence that service driven employees are proud to work for.

‘My Taj’ is more than just an employee handbook, it’s ‘The Employee’s Handbook’; a useful journal that people can keep with them and use to take notes, make diary entries, keep a list of useful contact information,  as well as have a place to keep their Benefits information, Training and Development notes, business cards, and other corporate requirements.

The handbook is meant to look weathered and tattered, like it has travelled with an employee across global Taj locations, as their personal journal it has been subject to random additions and doodles. ‘The Employee’ has added their own photos, and scraps of info over the existing text and layout, creating a unique book. This personalised look and feel sets the handbook apart from a standard employee policy book while also making the copy relevant and engaging as it relates to the images on each page.

Mix functionality with a smart design and a touch of personality and you end up with something that will go into someone’s bag or briefcase.

The handbook design is still in prelimary stages but check out the internal page spread concepts below.

Oi have helped the newly built Mick’s Fishing retail shop with some creative finishing touches. The new building is complete and is 8000 square feet bigger than the previous shop, with plenty more display and storage space, complete with its own bait room! …

Oi designed and produced a variety of window graphics for the store, as well as arranging the PR for the grand opening which included TV celebrity and fishing legend, John Wilson, officially opening the store. The opening received coverage in the local press and on two local radio stations.

We wish Mick’s Fishing all the best in their new premises!

The Guernsey Financial Services Commission has a new look, brand guidelines and website created by the team at Oi…

The project included creating a new visual identity with design and image guidelines, messages, and application across all internal/external print as well as electronic media. A major part involved the design of a new website  – www.gfsc.gg  - working closely with leading Microsoft SharePoint website developers, Core GB.

Oi has also produced the annual report and accounts for the Guernsey Financial Services Commission.

We’re proud to announce our sponsorship of The Guernsey Rugby Academy – as Digital & Marketing sponsor we’ve designed the Academy’s new logo and designed and built the Academy’s new website – www.academyrugby.com.

The academy was in desperate need of a new website, which could be used as a central source of information for players, parents and coaches. The site includes information on membership, fixtures, training and merchandise, and much more. There is also a blog for each squad within the Academy, so that coaches can update fixture information in real time – perfect for letting everyone know if the location of a match has changed, or if bad weather has cancelled play. One of the most popular features of the site is the photo gallery – where coaches can upload photos after every match.

The site is proving really popular – on the afternoon of Sunday 10th October, soon after the site had launched, and after a game, there were over 1500 hits…not bad at all!

Collins Stewart Wealth Management have recently launched their new web-based investment, marketing and communications hub called Iris, which brings together all the investment and research across the company into a single view surrounded by a series of logical links to all other aspects of the investment process.

As a centralised, real time marketing and communications store, Iris allows staff to access information securely from any pc, anywhere in the world, at any time. It will also feature latest marketing and communication materials, presentations and a tool by which bespoke presentations can be created, stored, sent and viewed securely online…

Oi created the branding, worked closely with a core team to develop the interface design, and then built the bespoke system, which is light years ahead of what many investment houses have at their disposal, so great for our client.

Offshore International Advertising has created a special 150th anniversary identity for Sir Arthur Conan Doyle, the creator of Sherlock Holmes, as part of an international marketing campaign.

The clean and sophisticated identity is being used within a campaign to market the special Sherlock Holmes themed stamp Mystery Pack from Guernsey Post sold around the world.

The marketing campaign includes direct mail, direct response print advertising, an e-commerce website at www.sherlockstamps.com, pay-per-click advertising, social media marketing via Facebook, Twitter and blog seeding.