Oi has just launched a new advertising campaign for Collins Stewart Wealth Management at Guernsey airport that’s guaranteed to get noticed OUTside and INside.
After many requests, and years of waiting, the authorities finally agreed to allow advertising on the four main entrance/ exit doors to the airport. This is arguably the best advertising locations at the airport. So we were first to secure the space for our client and then came up with a really simple but very striking concept…
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The latest Collins Stewart Wealth Management taxi adverts are wheely nice.
The Oi creative team were given the brief to refresh the designs on the London-style taxis focusing on the high level of customer service that the wealth manager is known for.
So, they put their heads together and came up with three cracking concepts – a vintage car fitted with rally stickers and placed so it looks like it’s driving alongside the taxi, a simple magnified glass that emphasizes the client focus they have, and then the obligatory red carpet. A nice set of attention-grabbing adverts that use the mobile medium to maximum effect.
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Waitrose, the supermarket chain of the John Lewis Partnership, whose reputation has been built on the quality and freshness of their food, has appointed Oi to work as its Channel Island marketing agency…
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Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…
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What have Barbie and a charcoal barbeque got in common? No dodgy answer I’m afraid, just that you can find them both at Aladdin’s Cave – Guernsey’s best retail store.
Outdoor advertising works well, especially if you incorporate a creative idea that is a bit different. The new advertising theme for Aladdin’s Cave is based on showing the wide range of value-for-money available at the store, so I thought this ad worked pretty well.
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Every year hundreds of people are killed and injured due to driving whilst under the influence of alcohol. Some get away with cuts and bruises and a battered car, others are not so fortunate. Offshore International Advertising took the idea of an annual publicity campaign, to highlight the problem and get drivers to change their ways, to the Guernsey Police, and since Christmas 2004 we have helped cut the number of convictions and helped to make the island a safer place to be with strong and thought provoking campaigns designed for maximum impact with minimum budget…
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When the opportunity presents itself we like to think big. Thinking big means looking past what is currently happening in a specific situation or market and creating new opportunities.
That’s exactly what we did for Collins Stewart Wealth Management to help them significantly build their brand profile in Guernsey. During the campaign planning stages we considered all of the various mediums and channels. But something was missing. Something different. With a fleet of London-style taxis driving around not carrying any advertising (unlike in London where it is unusual to see a plain black cab) we saw the opportunity. On average a London-style taxi in Guernsey spends 70 hours a week on the road. It’s a small island, so that means covering a lot of distance and passing a lot of places and people, especially at the airport…
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Think big even in the smallest of places. It’s our philosophy and the sponsorship of Jersey airport is a great example of how we think big.
Collins Stewart Wealth Management wanted to significantly build its brand profile in Jersey. During the planning stages we reviewed and considered all standard communications channels available. Many were used in the integrated campaign, but we still wanted something really different to gain significant brand exposure.
So, we went to Jersey Airport and asked whether we could secure a sponsorship deal to wrap the whole of the exterior of the airport. It wasn’t on offer, but after lengthy negotiations we brokered the deal and coordinated the entire installation…
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