When the opportunity presents itself we like to think big. Thinking big means looking past what is currently happening in a specific situation or market and creating new opportunities.

That’s exactly what we did for Collins Stewart Wealth Management to help them significantly build their brand profile in Guernsey. During the campaign planning stages we considered all of the various mediums and channels. But something was missing. Something different. With a fleet of London-style taxis driving around not carrying any advertising (unlike in London where it is unusual to see a plain black cab) we saw the opportunity. On average a London-style taxi in Guernsey spends 70 hours a week on the road. It’s a small island, so that means covering a lot of distance and passing a lot of places and people, especially at the airport…

Think big even in the smallest of places. It’s our philosophy and the sponsorship of Jersey airport is a great example of how we think big.

Collins Stewart Wealth Management wanted to significantly build its brand profile in Jersey. During the planning stages we reviewed and considered all standard communications channels available. Many were used in the integrated campaign, but we still wanted something really different to gain significant brand exposure.

So, we went to Jersey Airport and asked whether we could secure a sponsorship deal to wrap the whole of the exterior of the airport. It wasn’t on offer, but after lengthy negotiations we brokered the deal and coordinated the entire installation…