Property Monthly (PM) is Thompson Estates’ monthly property magazine (it’s all in the name!), that gets sent to every household in Jersey. September’s edition sees a few milestones – the company’s 10th birthday, PM’s 100th issue – and, the new design!

The Oi Jersey team wanted to make an impact, and that they did. The front cover is simple and clean with a high gloss 3D image focusing on the 100th issue. But beyond the front cover there have been many changes. We have created more space for each property, introduced colour coding price markers so that it is easy to find houses within your budget, and combined new colourways, layouts and icons to finish off the sleek new look.

A really nice job which has received loads of positive feedback from islanders.

We recently produced a tasty new direct mail campaign for leading independent retailer Aladdin’s Cave targeting visitors to the island.

The brief was to convey how visitors can find pretty much every sort of holiday essential item they need at Aladdin’s Cave. Therefore our simple creative idea replaces hundreds of thousands with various holiday essentials popping out of a very testy looking ice cream. A tempting proposition, which has worked a treat…

The brief:

Design a high spec brochure showcasing 51 Buckingham Gate, Taj Suites and Residences’ rich history, deep royal affiliation and A-list clientele. If the client where anyone other than Taj Hotels and Palaces that would be a tough brief to crack….

The A5 keepsake cover looks old and worn with water marks and sun damage.  The last page includes a space to adhere your own Taj memory or photo encouraging guests to take the book home and keep it as a lasting memory. The saddle stitched binding is embellished with an eroded spine and rope binding effect. This brand new print sure does look old, but flip the cover and the contents is timeless much like the brand it represents.

As part of ongoing work for the 360° Service from Collins Stewart Wealth Management we have produced a series of high quality information packs targeting musicians, talent managers and professional advisers…

The 360° Service provides clients an all-encompassing approach to managing their wealth, backed by a long-term strategy tailored to personal lifestyle goals. Provided by experienced planning and investment professionals the 360° Service aims to give more clarity and control over personal finances and puts clients, with a total net worth in excess of £1million, in the driving seat of their financial future and lifestyle.

By selecting very unique photography we were able to reinforce the 360° concept and how the Service looks at all aspects of a high net worth client’s personal lifestyle goals. From creation of the identity to all other marketing communications material we focused on creating a strong theme to brand this sophisticated service.

A team at Oi have been busy over the last few months working on a large branding project for Collins Stewart Wealth Management to integrate the Anderson Charnley investment business they acquired.

After extensive research it was decided to re-brand the Anderson Charnley business to the 360° Service from Collins Stewart Wealth Management. The the 360° proposition encapsulates the fact that the Service provides clients an all-encompassing approach to managing their wealth, backed by a long-term strategy tailored to personal lifestyle goals. Provided by experienced planning and investment professionals the 360° Service aims to give more clarity and control over personal finances and puts clients, with a total net worth in excess of £1million, in the driving seat of their financial future and lifestyle.

By selecting very unique photography we were able to reinforce the 360° concept and how the Service looks at all aspects of a high net worth client’s personal lifestyle goals. From creation of the identity to all other marketing communications material we focused on creating a strong theme to brand this sophisticated service.

Brochures were finished with high specifications including quality stocks, metallic inks, and spot varnishes. Big, striking images with the special 360° effect were incorporated as much as possible.

We also spent considerable time to produce a perfect bound A5 book full of case studies emphasising how the 360° Service has benefited different profiled clients.

The website www.collinsstewartwealth.com/360 features more 360° imagery, case studies, literature section, and will be further developed in the coming months, to include interactive tools and literature section.

An all round great project to work on, and develop going forward.

It’s always nice to get a slightly different design job, so when IT consultancy Swordfish Group came to us with a brief to brand a new, innovative product we were more than happy to help out…

The world’s first payment routing tool may not sound very exciting to most people. But for those in IT departments of major banks this clever bit of software allows them (via internet banking) and internally to make payments more quickly, reliably and overall increases the efficiency of sending money around the world in any currency. A finely tuned brochure for a finely tuned product.

As part of a major redesign project across all of Collins Stewart Wealth Management’s marketing literature, the Oi creative team came up with this really nice concept to communicate the investment solutions for pensions offered by the leading Channel Islands investment manager and stockbroker.

Continuing the new theme where the blue orchid represents Collins Stewart Wealth Management, in this instance it shows how they can help grow clients’ pension savings.

A cracking brochure! Couldn’t resist, after all  it is almost Easter

A major property developer has appointed Oi as its full-service marketing agency to work on some of Guernsey’s most iconic and important developments over the coming years…

Charles McHugh of The Strategic Development Partnership and the consortium of investors he represents has appointed the agency to work on a wide range of development projects including the redevelopment of the former Randall’s Brewery site in St Julian’s Avenue.

As design plays such an integral part of property development, we’re really excited about working on the different projects spanning up to 10 years, which will involve everything from brand strategy and creation to fully integrated marketing campaigns.

Due to the diversity of the various developments there’s a great opportunity to create some truly different and outstanding work, so watch this space.

Oi has designed a new investment publication for leading investment manager and stockbroker Collins Stewart Wealth Management targeted at their intermediary audience…

Prospects is a quarterly investment update that provides specific information tailored to intermediaries. Produced in a high quality printed format and also an online flick book, the first edition has been a huge hit with this important audience.

The publication compliments ‘News & Views’ – Collins Stewart Wealth Management’s private client quarterly investment update, which is also delivered via print and an online flick book.

Waitrose, the supermarket chain of the John Lewis Partnership, whose reputation has been built on the quality and freshness of their food, has appointed Oi to work as its Channel Island marketing agency…

“We are absolutely thrilled to be appointed to work with such a prestigious, quality brand. Everyone at Oi is looking forward to working with the team and using our local expertise to help Waitrose become the brand of choice for Channel Islanders,” said Heather Townsend, Account Director at Oi.

Waitrose recently acquired the Checkers stores at Red Houses and Rue des Pres in Jersey and Admiral Park in Guernsey, and the Safeway stores in each island. The stores will provide over 130,000 sq ft of selling space and open as Waitrose in a phased programme in early 2011.

The existing 480 employees in all five supermarkets will be offered roles within Waitrose and will have the opportunity to become Partners within the John Lewis Partnership. Waitrose is also creating additional jobs in each island and will invest in training and development for all employees.

“People in the Channel Islands have been telling us for years that they want a Waitrose. Our supply relationship with Sandpiper CI shows there’s strong demand for Waitrose quality food and I’m delighted that we will now be able to bring the full Waitrose offer to the Channel Islands,” said Mark Price, Waitrose Managing Director.

“The move is part of our strategy to make the Waitrose brand accessible to more people in more places and builds on our recent acquisitions from the Co-op and Woolworths, as well as our strategic partnerships with Welcome Break and Boots.”

In line with its commitment to local sourcing, Waitrose is planning to sell a wide range of food produced within the Channel Islands and will be working closely with local suppliers.