Waitrose, the supermarket chain of the John Lewis Partnership, whose reputation has been built on the quality and freshness of their food, has appointed Oi to work as its Channel Island marketing agency…

“We are absolutely thrilled to be appointed to work with such a prestigious, quality brand. Everyone at Oi is looking forward to working with the team and using our local expertise to help Waitrose become the brand of choice for Channel Islanders,” said Heather Townsend, Account Director at Oi.

Waitrose recently acquired the Checkers stores at Red Houses and Rue des Pres in Jersey and Admiral Park in Guernsey, and the Safeway stores in each island. The stores will provide over 130,000 sq ft of selling space and open as Waitrose in a phased programme in early 2011.

The existing 480 employees in all five supermarkets will be offered roles within Waitrose and will have the opportunity to become Partners within the John Lewis Partnership. Waitrose is also creating additional jobs in each island and will invest in training and development for all employees.

“People in the Channel Islands have been telling us for years that they want a Waitrose. Our supply relationship with Sandpiper CI shows there’s strong demand for Waitrose quality food and I’m delighted that we will now be able to bring the full Waitrose offer to the Channel Islands,” said Mark Price, Waitrose Managing Director.

“The move is part of our strategy to make the Waitrose brand accessible to more people in more places and builds on our recent acquisitions from the Co-op and Woolworths, as well as our strategic partnerships with Welcome Break and Boots.”

In line with its commitment to local sourcing, Waitrose is planning to sell a wide range of food produced within the Channel Islands and will be working closely with local suppliers.

After a hectic Christmas it was time to launch the Aladdin’s Cave winter sale 2010-11. Using our trusty penguin friends we developed a campaign to accentuate the massive savings that were up for grabs….

The campaign ran across TV and press, take a look here…

The campaign was a huge success with many customers visiting the store for the sale extraordinaire!

Leading retailer Aladdin’s Cave has launched it’s 2010 Christmas campaign, and it’s bigger and better than ever! We have even created a Christmas edition of the well known Aladdin’s Cave logo – check it all out here…

Our creative team developed a modern Christmas campaign with a dash of sparkle that could be executed effectively across all touch points – in store point of sale, press, radio, TV and an island wide direct mailer.

The campaign is an extension of the 2010 advertising campaign, which has utilized products being displayed on boards, which are held by a variety of different people, from children dressed up for Halloween, to families wrapped up in the latest range of winter wear. Now that it’s the holiday season – it’s Father Christmas’ turn!

Mick’s Fishing Supplies have been supplying the island’s fishermen with quality equipment, bait and knowledge for the past 25 years and they wanted a couple of radio ads to let people know this.

When faced with a long list of brand names and services to get across in 30 seconds, Natalie took the only option open to her to make these ads caress listeners’ ears a little…she added some sex.

Every year hundreds of people are killed and injured due to driving whilst under the influence of alcohol. Some get away with cuts and bruises and a battered car, others are not so fortunate. Offshore International Advertising took the idea of an annual publicity campaign, to highlight the problem and get drivers to change their ways, to the Guernsey Police, and since Christmas 2004 we have helped cut the number of convictions and helped to make the island a safer place to be with strong and thought provoking campaigns designed for maximum impact with minimum budget…

Over the years we’ve pulled out as many stops as possible to make the campaigns stand out in the public imagination and draw as much attention to the problem as possible; huge billboards (one with an actual car smashing through it), planes dragging the campaign message across the skies over the island, adverts, radio, posters and beer mats in the pubs, tee-shirts for bar staff, adverts on the urinals in pub toilets, direct mail pieces, organisation of PR, advertising on the buses, police cars and taxis…pretty much everything and anything that we could squeeze into the tight budgets. Take a look at the past 4 years hard work here…

Over the years Offshore International Advertising have helped our friends at Aladdin’s Cave sell (via the miracle of broadcast-able sound) pots and pans, televisions, hi-fi’s, cutlery, sleeping bags, skiwear, tables and chairs, barbecues, glasses, cuddly toys, games, Barbie dolls, electric razors, curling tongs, coffee makers, Christmas trees, baubles, tinsel, Halloween costumes, fangs, fake blood, bins, digital cameras, microwave ovens, in fact all sorts of things. And of course, the store itself.

Not content with having the biggest toy department in Guernsey, Aladdin’s Cave have taken over the biggest one in Jersey as well…

A Hundred and One Toys is Jersey’s largest toyshop, crammed with everything possible a child would and could want to play with. The team at Aladdin’s Cave wanted to sprinkle a little bit of their magic on this Jersey born house of wonder and so they applied their breakthrough system of always offering the best products for the lowest possible prices. Offshore International Advertising took this proposition and created “MORE FUN FOR LESS” as a new positioning statement for the store.

Now we had something upon which to hang our hat, we went out and re-designed their press advertising, in-store posters and radio commercials.

Take a look at some of what we’ve done below…