Cherry Godfrey is the first pan-island company to offer islanders an online motor and household insurance service through its new website www.711666.com.

The brand new Quote&Pay online service at www.711666.com enables islanders to get a quote and buy a great value new motor or household insurance policy with a click…
Oi was responsible for the redesign and build of the Cherry Godfrey website including programming the bespoke online Quote & Pay functionality. The marketing campaign across Guernsey and Jersey included a teaser element using social media platforms, then direct mail, advertising online, followed by newspaper  and TV advertising, email marketing, point of sale, and PR.

After a hectic Christmas it was time to launch the Aladdin’s Cave winter sale 2010-11. Using our trusty penguin friends we developed a campaign to accentuate the massive savings that were up for grabs….

The campaign ran across TV and press, take a look here…

The campaign was a huge success with many customers visiting the store for the sale extraordinaire!

Leading retailer Aladdin’s Cave has launched it’s 2010 Christmas campaign, and it’s bigger and better than ever! We have even created a Christmas edition of the well known Aladdin’s Cave logo – check it all out here…

Our creative team developed a modern Christmas campaign with a dash of sparkle that could be executed effectively across all touch points – in store point of sale, press, radio, TV and an island wide direct mailer.

The campaign is an extension of the 2010 advertising campaign, which has utilized products being displayed on boards, which are held by a variety of different people, from children dressed up for Halloween, to families wrapped up in the latest range of winter wear. Now that it’s the holiday season – it’s Father Christmas’ turn!

We were challenged with creating a 20 second ad which would get across the store’s range without showing specific products. Also, it had to integrate closely with Aladdin’s Cave’s creative theme this year.

What we came up with is a fun, quirky ad and a bit of a homage to Bob Dylan. Produced with the guys at Channel TV and filmed in-store and using the ever-friendly staff as the stars, we think we’ve come up with a memorable little Easter ad that really captures the character of Aladdin’s Cave.

It was great fun to film so, finger’s crossed, you’ll get to see a few more of these over the course of the year.

Following a successful Christmas TV campaign last year award-winning jeweller Catherine Best has launched a series of new television adverts to promote her jewellery this Christmas.

The adverts created and produced by Offshore International feature animated ribbons flowing through the screen and forming love hearts around the bespoke items of jewellery. The two 20 second adverts on ITV Channel Television showcase items from the popular ‘Love Letters’ and ‘Moon sign’ ranges as well as diamond rings and items from Catherine’s stunning new 2010 collection…

The first advert features the Love Letters and Moon sign ranges alongside diamond rings which can be seen here…

And the second features items from her stunning new 2010 collection, seen here…

Leading retailer Aladdin’s Cave has launched its first TV advertising campaign in over five years created and produced in-house by Offshore International…

The four 20-second adverts running in prime positions on ITV Channel Television feature a Christmas parcel unwrapping to showcase some of the huge range of value-for-money Christmas products on sale, with a little Christmas sparkle added to good effect. The client was really happy and importantly the advertising is working.

You can watch the first two adverts here…I’m off to Aladdin’s Cave make sure my Christmas shopping is all wrapped up.

and the second…

A recent television advertising campaign created and produced by Offshore International Advertising for leading financial services company, Cherry Godfrey, resulted in a 31% increase in loan sales.

“For a business 17-years old to achieve such a high increase in sales year on year is exceptional,” said Dave Cherry, Managing Director of Cherry Godfrey.

“The team at Offshore International nailed the brief and their campaign delivered beyond our expectations, so it’s a big well done from us”…

The 20-second commercial on ITV Channel Television featured Cherry Godfrey staff saying ‘Yes to loans’. Nice to hear, when so many companies are saying no. The planning by Offshore International included securing prime spots during the final of Britain’s Got Talent. The campaign was supported by online banner advertising.

Offshore International Advertising are currently working on a brief for a new TV campaign, which breaks in August. No pressure then!

Leading Channel Island financial services company, Cherry Godfrey, has launched a pan-island TV advertising campaign created and produced by Offshore International Group…

The 20-second commercial introduces Cherry Godfrey staff saying ‘Yes to loans’.  Nice to hear, when so many companies are saying no. The planning by Offshore International included securing prime spots during the final of Britain’s Got Talent. The campaign was supported by online banner advertising and has been very effective for our client – pleased that the campaign reinforced fact that ‘cherrygotmeabetterdeal‘.

Award-winning jeweller Catherine Best has launched a Christmas television advertising campaign. The commercial, created by Offshore International Digital, uses high-end post production effects and is simple but striking…

The beautiful Tanzanite pieces of jewellery rotate to a bespoke sound track created by Richard Sherwell. The commercial ends with the campaign tagline ‘Christmas exclusively for you’.

“Working with Offshore International this year has taken our marketing campaigns and brand to a new level, reflecting the high quality of jewellery,” said Gaynor Smith, Sales and Marketing Manager for Catherine Best.