After a successful Christmas TV campaign last year Aladdin’s Cave were eager to dip their toes back in to TV advertising in 2010. There’s no better time for it than Easter, because Aladdin’s Cave is bursting with favourites for the whole family to enjoy now that Spring is…springing.

We were challenged with creating a 20 second ad which would get across the store’s range without showing specific products. Also, it had to integrate closely with Aladdin’s Cave’s creative theme this year.

What we came up with is a fun, quirky ad and a bit of a homage to Bob Dylan. Produced with the guys at Channel TV and filmed in-store and using the ever-friendly staff as the stars, we think we’ve come up with a memorable little Easter ad that really captures the character of Aladdin’s Cave.

It was great fun to film so, finger’s crossed, you’ll get to see a few more of these over the course of the year.

Tags: Advertising, Fun, Television