Think big even in the smallest of places. It’s our philosophy and the sponsorship of Jersey airport is a great example of how we think big.

Collins Stewart Wealth Management wanted to significantly build its brand profile in Jersey. During the planning stages we reviewed and considered all standard communications channels available. Many were used in the integrated campaign, but we still wanted something really different to gain significant brand exposure.

So, we went to Jersey Airport and asked whether we could secure a sponsorship deal to wrap the whole of the exterior of the airport. It wasn’t on offer, but after lengthy negotiations we brokered the deal and coordinated the entire installation…

As the largest ever Channel Island outdoor advertising contract, reaching over 1,500,000 business and leisure travellers every year, it was a big idea that importantly achieved big results for Collins Stewart Wealth Management.