Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…

Taxi driver Steve Poole said that the creative had got many people talking and passengers often changed positions in the back seat when they realised that from the outside, they were wearing the opposite sex’s clothes.

“The new branding has proven very popular with tourists. One of our drivers even had passengers from a cruise ship wanting to take photographs in front of the car. It’s good for Collins Stewart Wealth Management,” he added. “It has also been good for my business as it attracts people to our cars. I like the whole idea; you see a lot of heads turning as we drive past.”

Collins Stewart Wealth Management has a three-year contract for the exclusive rights to all London-style taxi advertising in the island. Head of Collins Stewart in Guernsey, Charlie Roger, said: “The taxis look very smart and are definitely eye-catching. It’s great to hear that they have been having such an impact with locals and holiday makers. I am glad we are using the medium to its full effect!”

I must point out that I am not actually wearing a skirt or high heels. Not my thing.