Leading investment manager and stockbroker Collins Stewart Wealth Management has launched its new website – www.collinsstewartwealth.com - designed and built by Oi…

This follows months of research, testing and development in order to provide a strong digital platform for the business to communicate its services to existing and new clients going forward. As part of this project Oi have looked extensively at Collins Stewart Wealth Management’s different competitor sects websites/digital presences, and have followed the latest industry usability standards in creating a new design layout and site structure.

Firstly, the website is much simpler and easier to navigate. We have introduced a landing page (as shown below) that clearly directs the different target audiences to areas whereby content is tailored to their specific needs. The website has a much more user-friendly horizontal navigation, with sub-navigation for each section, aligning to the latest website design trends and to provide an optimum user experience.

New lifestyle imagery has been introduced, with the blue orchid (Collins Stewart Wealth Management’s brand icon) subtly appearing in their different clients environments. This imagery is also reflected in the new literature produced by Oi. The website is now connected to Iris – Collins Stewart Wealth Management’s bespoke investment and marketing communications platform built by the agency – so latest news, literature and other investment related communication posted on to Iris will automatically feed across improving the speed and efficiency of how information is updated.

Ongoing work on functionality, applications and e-marketing of www.collinsstewartwealth.com will continue over the coming months, so make sure you have a look as it continues to grow.

(Below is the much simpler and more effective landing page, which ensures the different target audiences are served information tailored to their requirements.)