Oi has won the tender to be the first independent commercial sponsor to brand one of the most iconic landmarks in Guernsey.

Our innovative submission clinched the deal, which includes installing a webcam at the top of the 32-metre mast at Guernsey’s busiest roundabout. The webcam will stream live footage across the east coast of Guernsey to Herm and Sark accessible through this website and a few others (to be announced in the near future). Oi will initially also feature a number of branded flags on the mast and then offer our clients branding opportunities in the future.

The 15-tonne mast at the bottom of St Julian’s Avenue roundabout was originally meant to be up for just a year, but after 5 years has just been repainted and looks more striking than ever before. Situated on the busiest roundabout in Guernsey, and considering outdoor advertising is banned on the island, it is arguably Guernsey’s best advertising location.

A masterful move.