A different way of approaching the marketing mix – it’s a map with a twist. This has been developed using the London underground map layout and each tube line represents a different marketing route, with each stop highlighting an element of the mix specific to that strand…

This map is the perfect tool to help brainstorm marketing strategies, or to see if there’s anything you would benefit from including. It’s not a comprehensive list of every marketing channel, but it’s a great starting point which can help decide which activities are most relevant for your business.

To view this marketing map in a larger format visit this link: B2B Contact Marketing Limited