Boecker Public Healths’ mission statement begins with the following words: “To represent the Pest Control & Food Safety Industries in a highly responsible way, fighting public health pests and protecting food, consumers and the delicate elements of the environment.”

In this campaign from JWT Dubai [found here], the problem that pests pose to businesses and households is beautifully represented with some stunning art direction, fabulous photography and a great pay-off.

Read on to find out where that toilet roll is going…