This is a little bit of genius mixing social networking with a bloody great outdoor bit of advertising.

Quite literally, bloody great…

From May 20th to the 22nd, the world’s biggest BlackBerry® smartphone (two stories high) will be on display on the Beaubourg Esplanade in the heart of Paris, France. It will broadcast messages and photos received via the message creator app on the Facebook fan page for BlackBerry France.

To broadcast your message, follow these simple steps:

• Visit www.facebook.com/BLACKBERRYFR and select the “Love concours” tab to load the message creator application.
• Select a wallpaper, and use the text tool to craft a message that tells everyone what you love to do. You can also select an image from your Facebook albums to accompany your message.
• Select the time and date you want your message to be broadcast, so you can tell your friends to watch for it!
• After your message has been created it will be broadcast during the 20th-22nd of May on the world’s biggest BlackBerry smartphone in Paris, France.

In addition, representatives onsite at the Beaubourg Esplanade will be able to help you voice your passions to the crowd. If you can’t make it, don’t panic! You will be able to watch the event via Live Stream on the Facebook fan page for BlackBerry France.

Source: BlackBerry Blog.