Sometimes one just wants to do something for oneself, not for any particular reason, simply for the challenge and to see what might come of it. Recently we sat down to think about ideas; ideas for anything and everything, for everyone and no one, and from these discussions the following was born:…

The client? SANSUKI.

The product? The DIABLO©

The selling proposition? The World’s First Inner-Ear Mobile™

The point to it all? Well, everyone knows that all technology is getting smaller, more innovative and more technologically advanced…and this product was a logical next step. So we created a client with their own logo and positioning statement (A perfect world, only smaller) that exemplified the company’s ethos, and then set about creating the product itself. But no product is going to turn a profit in this world without the world first knowing what it is, is it? No, so we designed a simple site for it and also a presentation to pitch to prospective investors.

Oh yeah…and we had a lot of fun doing it as well…