Advertising « Oi Guernsey, Jersey, UK: Advertising, branding, design, digital media, marketing agency
Offshore International Group

Great Green Pieces.

November 27th, 2009   |   Posted by

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What with all the Flu going around these days, it seems fitting to showcase some virus based advertising.

Over the years, Greenpeace have done some truly brilliant stuff. I was thinking about them the other day and so I went on a bit of a hunt and chanced upon the following from Shanghai J&J Advertising Co. Ltd. The lines don’t translate well [they're above each image inside] but the message still comes across to us English speaking types.

Wonderful idea this, really gorgeous visuals with a nice sucker-punch to them. True, the concept is a bit of a stretch and I’ve read some reviews of these online from designer types that have taken the whole thing far too seriously and moaned about how mother nature doesn’t in fact create viruses to get revenge on human beings…but then, there is no such thing as Mother Nature…so I’m not really sure what they’re all getting so worked up about? Some people should just enjoy themselves more.

Due to the size of the images, I’ve added a detail to each so you can see what I mean…

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Unicef dirty bomb.

November 24th, 2009   |   Posted by

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I’m not sure when this was first put out or even where this image comes from as it was sent to me via email…however, it’s a brilliant use of a simple idea to promote the fact that 1.5 million children die every year from drinking polluted water. (again…those facts may be waaay out of date as I have no idea when this ran)

Welcome: To Ostrich Territory.

October 29th, 2009   |   Posted by

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It’s often said that the simplest ideas are the best; that there’s little point in trying hard to find something in a product that just doesn’t exist solely so that one can feel better about themselves and their ‘Oh-so-clever’ idea for whatever it happens to be. Doesn’t help the client, doesn’t help the public…and in truth, doesn’t even help the designer as he or she is merely fooling themselves that they’ve done a good job…

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It wasn’t me: It was Tom.

October 16th, 2009   |   Posted by

Sometimes, one has to simply sit back and admit defeat…y’know? You’d like to think you’re the best thing to happen to whatever industry you’re in, but inevitably you are faced with the realisation that, well…you’re not. That’s the cool [and also the horrific] thing about working in a studio with talented people. Yes, you get to work as a team and learn from / influence each other, but you also have to put up with hard, cold facts:

‘That piece of work is great and I couldn’t have come up with it”…

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Don’t let them get comfortable.

August 28th, 2009   |   Posted by

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Boecker Public Healths’ mission statement begins with the following words: “To represent the Pest Control & Food Safety Industries in a highly responsible way, fighting public health pests and protecting food, consumers and the delicate elements of the environment.”

In this campaign from JWT Dubai [found here], the problem that pests pose to businesses and households is beautifully represented with some stunning art direction, fabulous photography and a great pay-off.

Read on to find out where that toilet roll is going…

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Rodent naturism.

August 27th, 2009   |   Posted by

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Really cool post-production on this little beauty from Mountain Riders that I found here.

Lovely art direction, mood and branding…even if it is a little obvious that the sky wasn’t originally that shade of blue.

A new marketing initiative to Treasure.

July 23rd, 2009   |   Posted by

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Treasure Week is a great new marketing initiative from award-winning jeweller Catherine Best whereby customers can bring in their old jewellery and have it transformed in to a new treasure. They can choose to melt down and re-use the gold – making it in to any type of jewellery, or they can have the stone set it in to any type of metal, in any style…

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A training shoe as strong as you.

July 23rd, 2009   |   Posted by

 

 

I love the simplicity of this ad, as with most Nike ads it’s strong and effective.

I found this here.

A real gem for Catherine Best.

July 5th, 2009   |   Posted by

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Since appointing Offshore International, award-winning jeweller Catherine Best has experienced record sales following a new brand and advertising campaign across the Channel Islands and nationally. Here is an example of one of the adverts that featured in the Flybe inflight magazine as part of a major integrated campaign… (more…)

Yes. What a great new campaign.

July 3rd, 2009   |   Posted by
Get the Flash Player to see the wordTube Media Player.

Leading Channel Island financial services company, Cherry Godfrey, has launched a pan-island TV advertising campaign created and produced by Offshore International Group… (more…)

New taxi advertising campaign with a twist…

June 22nd, 2009   |   Posted by

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Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…

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Broadsheet proves to be good medium for wealth management brand.

June 17th, 2009   |   Posted by

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An advertising campaign in The Daily Telegraph created and booked by Offshore International Advertising is helping build awareness of the Collins Stewart Wealth Management brand.

The 20 x 2 colour solus adverts feature every month on the front page of the business section positioning the leading investment manager and stockbroker as providing clients with outstanding wealth management services including portfolio management, stockbroking, investment funds and financial planning… (more…)

Helping to make things much better for NHS staff.

June 12th, 2009   |   Posted by

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Offshore International has launched an advertising campaign via the NHS online magazine promoting Collins Stewart Fund Management’s SelectFunds to over 100,000 NHS staff…  (more…)


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