smart car. Really smart idea.
BBDO Toronto came up with this truly awesome bit of ambient advertising to promote the smart car’s ability to park anywhere in a busy city environment. Click the photo to see the poster used to promote the ambient installation.
Every year hundreds of people are killed and injured due to driving whilst under the influence of alcohol. Some get away with cuts and bruises and a battered car, others are not so fortunate. Offshore International Advertising took the idea of an annual publicity campaign, to highlight the problem and get drivers to change their ways, to the Guernsey Police, and since Christmas 2004 we have helped cut the number of convictions and helped to make the island a safer place to be with strong and thought provoking campaigns designed for maximum impact with minimum budget…
Subscribe to receive our monthly email newsletter
