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ARe you with me so far?

November 17th, 2009   |   Posted by

ar

OK, so following my last two posts the question has been asked, or at least the point made, that it’s interesting but what is AR?
I thought this would have been clear? Perhaps clicking on a few of the links would elaborate, but for those who are a little click shy and just like reading my blog, yes all three of you, here is an attempt to put AR in a nutshell. It’s probably a big nut.

So what is AR?

AR stands for augmented reality. AR is the term used to describe the combination of the real and the virtual worlds. It is essentially information superimposed or augmented in some way with a real world environment, often using camera technology, but sometimes that real world might be a map or other application. It is about combining information to useful effect, some applications being developed are clearly more useful than others, some are purely playful. But does playtime not qualify as useful? I think it does. (more…)

We have ARrived.

November 10th, 2009   |   Posted by

the-future

In my last post, ARound the corner, introducing AR, or augmented reality, I was hoping to see AR break into the mainstream, becoming a ubiquitous media rather than an also ran.

What didn’t occur to me at the time was in times gone by, and I mean recent times, not even as far back at the vhs vs beta wars, that the emergence of new technologies and ideas was largely dependent upon the companies developing them being successful, perhaps the marketing of the idea or product, perhaps the timing, perhaps something else? These companies were the elite few who had the budgets and teams to develop such ideas and take the financial risk that comes with such an investment of time and effort. (more…)

ARound the corner.

November 4th, 2009   |   Posted by

ARound the corner

One of the things I love about working in digital media is that things never ever stand still, there is always a new media, a new format, better compression, a new idea. That’s not to say that all new ideas or media are good, many arrive, get 5 minutes of exposure and fade just as quickly.

(more…)


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