I’m not one of those people that think “Lil Wayne is a poet,” but as an American abroad I could only find it entertaining that the lil rapper now holds the Guinness World Record title for “Most Facebook Likes in a 24 Hour Period.”… (more…)
Dawn of the Digital Age – Get hip to Social Media or go extinct.
October 6th, 2010 | Posted by Georgea Frank-Tann
Almost 50% of consumers follow brands on Facebook; is yours one of them?
Current trends show social media marketing is gaining precedence with some brand’s Facebook sites seeing more traction than their websites. Coca Cola boasts over 10 million Facebook fans while its website’s unique visitor stats have fallen more than 40% to 242,000.
New research out of the digital consultancy, Beyond, conducted in the US and UK, shows that 46% of consumers follow at least one brand on a social network with almost a quarter (23%) stating they would rather receive information from brand’s via Facebook, than from a brand’s own website (21%)
So why are people following brands anyway? (more…)
Giant Blackberry invades Paris.
May 13th, 2010 | Posted by Stéphane Brun
This is a little bit of genius mixing social networking with a bloody great outdoor bit of advertising.
Quite literally, bloody great…
Facebook enters a new chapter of growth.
March 23rd, 2010 | Posted by adminSocial network Facebook has overtaken search giant Google to become the most visited website in the US…
Brilliant Facebook campaign for IKEA.
November 26th, 2009 | Posted by Scott Rowe
IKEA, known for its meatballs and daim cake. Well, from what I understand anyway!
In October, Swedish creative agency Forsman & Bodenfors, known for their very creative work, had come up with an idea for IKEA’s Malmo store in Sweden. An idea that is so simple, but yet so powerful.
Basically the flat pack furniture powerhouse that is IKEA was opening a new store in Malmo, Sweden. But they didn’t have a lot of money to tell people about it.
So, they used a social networking tool that you and I use on a regular basis, photo tagging on Facebook. Basically they setup a Facebook profile for the store manager, Gordon Gustavsson, and he uploaded a few photos of IKEA showrooms, and it was who ever tagged them self first on an item wins the item. It immediately kicked off and thousands and thousands of people we’re busy scouring the photos, tagging themselves, posting photos and links on their friends’ walls etc.
View the video below to see how it was done.
What a brilliant way to attract customers into the store on a tight budget.
Social works!
