You might find this surprising but Barbie is a bigger tech-geek than all of Oi Digital put together; which is pretty geeky. But even we were surprised when she came in to the studio this morning surfing Vogue.com on her new Apple iPad.
IdeaPaint: Paint that’s a brilliant idea.
January 13th, 2010 | Posted by Ethan McClean
Paper hates to be written on. It must do, because whenever we’re struck with a noteworthy brainwave or have a voicemail with an 80-digit phone number to remember – all the paper within a fifty metre radius has got together, dug a tunnel and escaped to Switzerland.
That’s why all of the most important information in the world is not stored in high-security databases or neat filofaxes and filing cabinets but is scribbled on tissues, over crumpled receipts and across biro-stained hands. Until now – and the invention of Ideapaint.
We have ARrived.
November 10th, 2009 | Posted by Jon Pettitt
In my last post, ARound the corner, introducing AR, or augmented reality, I was hoping to see AR break into the mainstream, becoming a ubiquitous media rather than an also ran.
What didn’t occur to me at the time was in times gone by, and I mean recent times, not even as far back at the vhs vs beta wars, that the emergence of new technologies and ideas was largely dependent upon the companies developing them being successful, perhaps the marketing of the idea or product, perhaps the timing, perhaps something else? These companies were the elite few who had the budgets and teams to develop such ideas and take the financial risk that comes with such an investment of time and effort. (more…)
ARound the corner.
November 4th, 2009 | Posted by Jon Pettitt
One of the things I love about working in digital media is that things never ever stand still, there is always a new media, a new format, better compression, a new idea. That’s not to say that all new ideas or media are good, many arrive, get 5 minutes of exposure and fade just as quickly.
McDonald’s Cool Coffee.
October 13th, 2009 | Posted by Stéphane Brun
There I was, just the other day, going on and on about ambient media and what should I see just now but this new execution for McDonald’s from Cossette West. A truly inspiring piece of genius that must have cost an absolute fortune…but for work this good, money shouldn’t matter…
Don’t let them get comfortable.
August 28th, 2009 | Posted by Stéphane Brun
Boecker Public Healths’ mission statement begins with the following words: “To represent the Pest Control & Food Safety Industries in a highly responsible way, fighting public health pests and protecting food, consumers and the delicate elements of the environment.”
In this campaign from JWT Dubai [found here], the problem that pests pose to businesses and households is beautifully represented with some stunning art direction, fabulous photography and a great pay-off.
Read on to find out where that toilet roll is going…
Rodent naturism.
August 27th, 2009 | Posted by Stéphane Brun
Really cool post-production on this little beauty from Mountain Riders that I found here.
Lovely art direction, mood and branding…even if it is a little obvious that the sky wasn’t originally that shade of blue.
