In such a fast moving industry it’s sometimes nice to pause and take a glance back at some of the great campaigns of yore.
Target Store’s “Big Hands” campaign hit Australia in 2007 at an annual Big Toy Sale…
Live life in colour.
April 4th, 2011 | Posted by Nat WhittyImagine life if all the drab and dreary grey buildings and structures were brought to life in vibrant colour. What a different journey to work we would all have. Surely it would be a better start to the day, being surrounded by colour rather than boring grey.
Well that’s the idea behind Dulux’s ‘Let’s Colour Project’…
Paper art.
January 21st, 2011 | Posted by Nat Whitty
These incredibly intricate pieces by Cheong-ah Hwang are an example of just how versatile paper can be.
One Of A Kind.
September 27th, 2010 | Posted by Nat Whitty
Looking for a new dress? Well this may not be what you had in mind but it’s certainly unique… (more…)
Oh, the wonders of scrap.
June 30th, 2010 | Posted by Stéphane Brun
Sometimes you just have to sit back in wonder and wonder at how much wonder there is in the world. Only just the other day I was sitting at home wondering about how wonderful it would be to be able to put old plumbing to wonderous good use rather than just casting it aside and low and behold…
Yes, it’s exactly what you think it looks like.
April 19th, 2010 | Posted by Stéphane Brun
Use your iPhone smarter.
March 31st, 2010 | Posted by Stéphane Brun
Things are constantly changing, evolving, being altered and messed with to create things that are as much new and exciting as they are ridiculous and pointless. Take the iPhone. We can all recall what life was like without one (at least I can) and how it has undoubtedly changed the face of mobile technology (and no, geeks, nothing running Windows 7 counts). Imagine then, taking this innovation and de-innovating it? Devolving it, taking it back more than a few steps in time and space to create a newly born functionality that surpasses the old functionality…in terms of functionality…
She’s only with him for his biscuits.
March 31st, 2010 | Posted by Nat Whitty
This humorous new campaign from CLM BBDO for Frolic dog biscuits depicts a familiar sight from the human world. Pretty, well groomed female pups with fat, unkempt dogs, imply that the females will happily lower their relationship standards to get their paws on Frolic dog biscuits. Hmm, they must be good!
Check out more of CLM BBDO’s work here.
Love it or hate it?
March 31st, 2010 | Posted by Nat Whitty
Love it or hate it? Which way will you vote in Marmite’s very own election? (more…)
Another reason why I love Apple.
March 25th, 2010 | Posted by Stéphane Brun
I love Apple…unashamedly so.
Why? Oh…there’s sooooooo many reasons why, but high up on the list is the way that they think. Click here to discover news of a patent they’ve filed that just backs up my last comment and makes me wish that I’d only just heard about this after it had gone on sale…and not this early on in the game.
Aladdin’s Cave Easter TV ad.
March 25th, 2010 | Posted by Ethan McClean
Get the Flash Player to see the wordTube Media Player.
iPad – Barbie becomes early adopter.
January 28th, 2010 | Posted by Ethan McClean
You might find this surprising but Barbie is a bigger tech-geek than all of Oi Digital put together; which is pretty geeky. But even we were surprised when she came in to the studio this morning surfing Vogue.com on her new Apple iPad.
IdeaPaint: Paint that’s a brilliant idea.
January 13th, 2010 | Posted by Ethan McClean
Paper hates to be written on. It must do, because whenever we’re struck with a noteworthy brainwave or have a voicemail with an 80-digit phone number to remember – all the paper within a fifty metre radius has got together, dug a tunnel and escaped to Switzerland.
That’s why all of the most important information in the world is not stored in high-security databases or neat filofaxes and filing cabinets but is scribbled on tissues, over crumpled receipts and across biro-stained hands. Until now – and the invention of Ideapaint.
We have ARrived.
November 10th, 2009 | Posted by admin
In my last post, ARound the corner, introducing AR, or augmented reality, I was hoping to see AR break into the mainstream, becoming a ubiquitous media rather than an also ran.
What didn’t occur to me at the time was in times gone by, and I mean recent times, not even as far back at the vhs vs beta wars, that the emergence of new technologies and ideas was largely dependent upon the companies developing them being successful, perhaps the marketing of the idea or product, perhaps the timing, perhaps something else? These companies were the elite few who had the budgets and teams to develop such ideas and take the financial risk that comes with such an investment of time and effort. (more…)
ARound the corner.
November 4th, 2009 | Posted by admin
One of the things I love about working in digital media is that things never ever stand still, there is always a new media, a new format, better compression, a new idea. That’s not to say that all new ideas or media are good, many arrive, get 5 minutes of exposure and fade just as quickly.
McDonald’s Cool Coffee.
October 13th, 2009 | Posted by Stéphane Brun
There I was, just the other day, going on and on about ambient media and what should I see just now but this new execution for McDonald’s from Cossette West. A truly inspiring piece of genius that must have cost an absolute fortune…but for work this good, money shouldn’t matter…
