According to the Internet Advertising Bureau (IAB) and consultancy PwC, 2010 was a year of phenomenal growth for mobile advertising with the UK market growing 116% to £83m in 2010 – that is an astonishing growth rate, and this seems set to rise. Why have we all started paying more attention to our mobile devices, and how can advertisers take advantage of this trend?…
Senior Account Manager, Heather Townsend has joined Oi. Moving from an integrated advertising agency in London to Guernsey, Heather is a qualified marketer and has recently worked on leading brand accounts such as The Telegraph newspaper, NIVEA and SCA Hygiene. As Senior Account Manager on these accounts she has worked across a variety of advertising, digital, PR, experiential and on-pack campaigns… (more…)
Subscribe to receive our monthly email newsletter
