According to the Internet Advertising Bureau (IAB) and consultancy PwC, 2010 was a year of phenomenal growth for mobile advertising with the UK market growing 116% to £83m in 2010 – that is an astonishing growth rate, and this seems set to rise. Why have we all started paying more attention to our mobile devices, and how can advertisers take advantage of this trend?…
…and it also now moves with you, whevever you may be.
When Apple does something, the company usually tries its damnedest to do it better than everyone else. Now, one could argue whether they actually manage this or not until the cows come home and trample all over the beautiful shiny Apple bits of kit, smashing them to smithereens (or any kind of ‘een’ for that matter) and causing untold havoc in your study as they get impatient waiting for the newest incarnation of Windows to load properly. But no once can deny that Apple take great care over their consumer offerings and do their best to outdo not only the competition but also themselves. From personal computing to digital music, they excel and see opportunity where others don’t.
And now advertising has been given an Apple make-over. Read all about it HERE.
Mobile phones. They are changing the way we work and communicate. With every evolution and advancement so new disruptions and opportunities are presented. Soon they could be the key to consumers interacting with traditional print advertising, and improve ways to measure response rates…
Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…
Collins Stewart Wealth Management has launched a new sponsorship brand and micro-site as part of their sponsorship of Guernsey’s first rugby development officer, Geraint Cooper… (more…)
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