This is a little bit of genius mixing social networking with a bloody great outdoor bit of advertising.
Quite literally, bloody great…
Okay…so this is pretty super-cool.
IBM are going all Sci-Fi with their new interactive billboard which they’re trialing as part of their Smarter Planet initiative (designed to make more efficient systems using the latest technology). The billboard changes its appearance based on what the person standing in front of it is wearing. It uses sensors and LEDs to dynamically update its color, urging the viewer to consider how technology could improve supply chain systems and retail experiences today.
So is this all just a great big multi-coloured nonsense or is there real merit in it?…
There I was, just the other day, going on and on about ambient media and what should I see just now but this new execution for McDonald’s from Cossette West. A truly inspiring piece of genius that must have cost an absolute fortune…but for work this good, money shouldn’t matter…
Some life advice!!… (more…)
This creative branding campaign was turned around in just a few hours by CURB, natural media company. Often bombarded with branding and advertising, this is an innovative way to grab attention, through unexpected media… (more…)
I love to see the creativity of outdoor media. Some of the most intelligent and inspiring work I have seen has been clever outdoor.
And then I found this which adds humour into the mix. Pure class.
Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…
Collins Stewart Wealth Management has launched a new sponsorship brand and micro-site as part of their sponsorship of Guernsey’s first rugby development officer, Geraint Cooper… (more…)
What have Barbie and a charcoal barbeque got in common? No dodgy answer I’m afraid, just that you can find them both at Aladdin’s Cave – Guernsey’s best retail store.
Outdoor advertising works well, especially if you incorporate a creative idea that is a bit different. The new advertising theme for Aladdin’s Cave is based on showing the wide range of value-for-money available at the store, so I thought this ad worked pretty well.
Every year we come up with a new integrated campaign idea for our friends at Aladdin’s Cave – Guernsey’s greatest retail store out-of-Town (well arguably in the island).
Having carefully re-positioned the store over the past four years, we wanted to reflect the ever-increasing quality of products, service and shopping experience at Aladdin’s Cave. The new advertising campaign took the simple concept of showing the wide range underpinned by the great value prices…
When the opportunity presents itself we like to think big. Thinking big means looking past what is currently happening in a specific situation or market and creating new opportunities.
That’s exactly what we did for Collins Stewart Wealth Management to help them significantly build their brand profile in Guernsey. During the campaign planning stages we considered all of the various mediums and channels. But something was missing. Something different. With a fleet of London-style taxis driving around not carrying any advertising (unlike in London where it is unusual to see a plain black cab) we saw the opportunity. On average a London-style taxi in Guernsey spends 70 hours a week on the road. It’s a small island, so that means covering a lot of distance and passing a lot of places and people, especially at the airport… (more…)
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