Hot Wheels…we all remember them, and if we don’t…then, umm…well, we don’t. We were probably doing something a lot more interesting with our day. I’d hazard a few guesses but one likes to keep things family friendly don’tcha’know? Anyway, here’s a little bit of loveliness from Oglivy & Mather on a Bogota motor-way in Colombia. How they did it and other installations from Hot Wheels inside the break…
Imagine life if all the drab and dreary grey buildings and structures were brought to life in vibrant colour. What a different journey to work we would all have. Surely it would be a better start to the day, being surrounded by colour rather than boring grey.
Well that’s the idea behind Dulux’s ‘Let’s Colour Project’…
Is there any better way to feel warmed on a blisteringly cold early morning, than to be confronted by the sight of some hot buns huddled in a bus shelter? Of course there isn’t…it was a rhetorical question…
Designed to reflect the ‘heart-stopping’ content in James Patterson’s new series of novels, “Maximum Ride,” strategically placed floor stickers make up an installation launched to promote the recently released works… (more…)
This is one of an amazing collection of wall scratches by Alexandre Farto, found in Moscow. (more…)
Known by locals as the Buchstaben Museum, the Museum of Letters in Berlin is a must see for type lovers… (more…)
smart car. Really smart idea.
BBDO Toronto came up with this truly awesome bit of ambient advertising to promote the smart car’s ability to park anywhere in a busy city environment. Click the photo to see the poster used to promote the ambient installation.
This is a little bit of genius mixing social networking with a bloody great outdoor bit of advertising.
Quite literally, bloody great…
Okay…so this is pretty super-cool.
IBM are going all Sci-Fi with their new interactive billboard which they’re trialing as part of their Smarter Planet initiative (designed to make more efficient systems using the latest technology). The billboard changes its appearance based on what the person standing in front of it is wearing. It uses sensors and LEDs to dynamically update its color, urging the viewer to consider how technology could improve supply chain systems and retail experiences today.
So is this all just a great big multi-coloured nonsense or is there real merit in it?…
There I was, just the other day, going on and on about ambient media and what should I see just now but this new execution for McDonald’s from Cossette West. A truly inspiring piece of genius that must have cost an absolute fortune…but for work this good, money shouldn’t matter…
Some life advice!!… (more…)
This creative branding campaign was turned around in just a few hours by CURB, natural media company. Often bombarded with branding and advertising, this is an innovative way to grab attention, through unexpected media… (more…)
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