I love to see the creativity of outdoor media. Some of the most intelligent and inspiring work I have seen has been clever outdoor.
And then I found this which adds humour into the mix. Pure class.
New taxi advertising campaign with a twist…
June 22nd, 2009 | Posted by admin
Offshore International has launched a new taxi advertising campaign for Collins Stewart Wealth Management featuring graphics of a life-size man and woman on either side…
Offshore International tackles a new sponsorship initiative for Collins Stewart Wealth Management.
April 12th, 2009 | Posted by admin
Collins Stewart Wealth Management has launched a new sponsorship brand and micro-site as part of their sponsorship of Guernsey’s first rugby development officer, Geraint Cooper… (more…)
Standing out in the outdoor environment.
February 21st, 2009 | Posted by Ethan McClean
What have Barbie and a charcoal barbeque got in common? No dodgy answer I’m afraid, just that you can find them both at Aladdin’s Cave – Guernsey’s best retail store.
Outdoor advertising works well, especially if you incorporate a creative idea that is a bit different. The new advertising theme for Aladdin’s Cave is based on showing the wide range of value-for-money available at the store, so I thought this ad worked pretty well.
From mind to massive advertising campaign.
February 21st, 2009 | Posted by Ethan McClean
Every year we come up with a new integrated campaign idea for our friends at Aladdin’s Cave – Guernsey’s greatest retail store out-of-Town (well arguably in the island).
Having carefully re-positioned the store over the past four years, we wanted to reflect the ever-increasing quality of products, service and shopping experience at Aladdin’s Cave. The new advertising campaign took the simple concept of showing the wide range underpinned by the great value prices…
First London taxi advertising campaign launched in Guernsey.
January 26th, 2008 | Posted by admin
When the opportunity presents itself we like to think big. Thinking big means looking past what is currently happening in a specific situation or market and creating new opportunities.
That’s exactly what we did for Collins Stewart Wealth Management to help them significantly build their brand profile in Guernsey. During the campaign planning stages we considered all of the various mediums and channels. But something was missing. Something different. With a fleet of London-style taxis driving around not carrying any advertising (unlike in London where it is unusual to see a plain black cab) we saw the opportunity. On average a London-style taxi in Guernsey spends 70 hours a week on the road. It’s a small island, so that means covering a lot of distance and passing a lot of places and people, especially at the airport… (more…)
Largest Channel Islands advertising contract secured by Offshore International Advertising.
October 30th, 2007 | Posted by Peter Grange
Think big even in the smallest of places. It’s our philosophy and the sponsorship of Jersey airport is a great example of how we think big.
Collins Stewart Wealth Management wanted to significantly build its brand profile in Jersey. During the planning stages we reviewed and considered all standard communications channels available. Many were used in the integrated campaign, but we still wanted something really different to gain significant brand exposure.
So, we went to Jersey Airport and asked whether we could secure a sponsorship deal to wrap the whole of the exterior of the airport. It wasn’t on offer, but after lengthy negotiations we brokered the deal and coordinated the entire installation… (more…)
